Eric calls Bob to discuss his most recent post to Stamats Insights, titled, “The Sriracha Effect.” Bob explains the importance of thinking about the way colleges and universities approach marketing.

Episode 2: Making Change Stick

Bob Sevier and I probably know too much about each other after arguing about higher education marketing for almost 30 years. Here’s your chance to listen in on our higher ed marketing meanderings. We’re planning to post new conversations every couple of weeks in 2016, so subscribe and hold on. This should be fun.