Send us Fan Mail What if you only marketed your business in ways that actually brought you joy? What if you could ditch the pressure to “be everywhere” and still build a thriving, values-aligned brand?  In this episode, I’m joined by M. Shannon Hernandez—founder of the Joyful Business Revolution and messaging strategist for purpose-driven entrepreneurs. Shannon brings a refreshing, radically human approach to marketing that centers joy, energy alignment, and sustainable growth.  We ...

Business Experiments That Flopped—And What We Did Next (Mixtape Edition)

Welcome to Here’s What I Learned — the podcast for progressive entrepreneurs who want to grow their businesses without sacrificing their values, creativity, or capacity. I’m Jacki Hayes: systems strategist, unapologetic smutty romantasy fan, and D&amp;D geek. Around here, we get real about what it actually takes to build a business that fits your life.Every episode offers something to take with you — sometimes through conversations with values-driven founders, sometimes through solo episodes where I dig into the lessons I’m learning inside my own business. We explore the choices we’re testing, the questions that create clarity, the experiments that move us forward, and the systems that stay simple on purpose.If you value integrity, curiosity, and time freedom—and you’re looking for inspiration that’s as practical as it is empowering—you’ve found your people. Hit play, and let’s rewrite the rules together.