Send us Fan Mail Five years. 109 episodes. More conversations than I ever imagined when I hit record for the first time back in 2021. This is the final episode of Here's What I Learned... and honestly, it feels exactly right. This season was built around experiments -- intentional engagement, time tracking, group onboarding, image title SEO, and defining what "enough" actually looks like. And somewhere in the middle of all of it, I started feeling the closing of a chapter. This episode is me ...
Feb 19
3 min
Send us Fan Mail What if the answer to burnout isn't doing more... but defining enough? In this episode, I sit down with Becky Mollenkamp—feminist business coach, author, and liberation advocate—for a conversation that challenges everything we've been conditioned to believe about success, productivity, and money. Becky assigns me a 30-day experiment designed to decondition my brain from capitalism's relentless "more, more, more" and help me discover what enough actually looks like. This isn't...
Feb 17
19 min
Send us Fan Mail Six weeks into the 90 day Intentional Engagement Experiment, I have a surprising update: Instagram is the hardest platform for me to consistently have real conversations on right now. Between ads, suggested content, and the “either I only see my favorites or I see Unstable Unicorns ads” problem, it is tougher to stay focused on the people I actually want to build relationships with. In this halfway mark check-in, I share what is working better (hi, LinkedIn and Threads), how ...
Feb 10
9 min
Send us Fan Mail How much of your SEO is hiding in plain sight... inside your images? In this episode of Here’s What I Learned, I’m joined by SEO strategist Brittany Herzberg for a real-time experiment: what happens when you stop uploading “IMG4532” and start treating image titles like actual search signals. We get into how Google reads your image file names, what to name them (without turning into a keyword-stuffing goblin), and how to track whether the changes are working using Google Searc...
Feb 3
22 min
Send us Fan Mail In this episode, I’m joined by Jayci Trujillo, founder of Happy Girl Marketing, for a very practical experiment that sounds simple and gets uncomfortable fast… tracking time. Jayci is in a growth season. More clients, a growing team, bigger decisions. And like a lot of service business owners, she realized she was making those decisions without really knowing where her time was going or what her actual hourly rate looked like once everything was counted. So we designed an exp...
Jan 27
10 min
Send us Fan Mail Onboarding one client is one thing. Onboarding a group is an entirely different experiment. In this episode, I’m joined again by Bridget Baker to unpack what really happens when you try to onboard a group program in a way that feels inclusive, clear, and genuinely supportive without turning yourself into a full-time concierge. Bridget shares what she learned from running her virtual writing retreat, including where things broke down, what surprised her, and how he...
Jan 20
19 min
Send us Fan Mail What happens when you stop letting good conversations get buried in your DMs and actually start paying attention to them? In this episode, I’m joined by Jayci Trujillo of Happy Girl Marketing to kick off Season 10’s first experiment: intentional engagement. We’re talking about tracking conversations on purpose, not to be salesy or weird, but to understand what’s actually helping your business grow. We dig into why being strategic about conversations doesn’t cancel out being h...
Jan 13
19 min
Send us Fan Mail This episode is a full, honest debrief of a launch that didn’t convert — and what I learned anyway. I promoted a brand-new workshop more than any other offer I’ve ever put out into the world. I showed up consistently. I talked about it everywhere. And it got zero signups. Instead of spiraling or scrapping the idea entirely, I treated the launch like an experiment. In this episode, I walk you through what I tested, what actually happened, the data I’m paying attention to, and ...
Jan 6
8 min
Send us Fan Mail Welcome to Season 10 of Here’s What I Learned. I’m Jacki Hayes — a systems thinker with a soft spot for smutty fantasy books and anything involving dice rolls. I help creative business owners build systems that feel honest, doable, and actually supportive of the life they want. This season, we’re leaning fully into the idea that business is one big experiment — made up of dozens of smaller ones happening all the time. Some experiments you plan. Others surprise you. All of the...
Dec 30, 2025
1 min
Send us Fan Mail As I wrap up Season 9 and look ahead to Season 10, I wanted to do something a little different — a mixtape of the moments and ideas that still shape how I think about work, rest, and doing business differently. These clips remind me why I started Here’s What I Learned in the first place: to have honest conversations about what’s working, what’s not, and how we can build businesses that actually fit us. You’ll hear from some of my favorite past guests whose lessons keep coming...
Nov 4, 2025
23 min
Load more