Send us Fan Mail In this episode, I chat with Rachel Lee, an artist and brand stylist, about her journey from following traditional branding playbooks to creating a business that’s truly her own. Rachel shares how she transitioned from long, exhausting branding projects to offering one-week, live co-creation sessions that bring efficiency and joy back into the process. This pivot has transformed not only her client relationships but also her work-life balance. Rachel opens up about the power ...