In today’s episode, I’m talking with brand and digital marketing consultant, Kristin Lawton. Kristin is a brand and marketing professional with 15+ years of experience directing communications and branding strategies. With her marketing and project management expertise, she is able to leverage consumer insights to drive brand and campaign strategies, shaping future marketing plans. As a strategic leader who builds and manages relationships with internal and external stakeholders, she helps create a culture of open dialogue to achieve your goals.In this episode, we talk about...Brand 101

Why you should start your brand planning with your audience

The awareness journey

Using your uniqueness in your marketing

Creating a brand experience

The “perfect brand” procrastination

Making marketing effortless

How to find your audience