HER Purpose
HER Purpose
Leticia Collins
Welcome to the HER Purpose Podcast. This podcast is brought to you by Leticia Collins, a Marketing Mentor for ambitious entrepreneurs who want to create more time, freedom and profit in their online business. Through this podcast, you'll receive a mixture of motivation, advice and actionable strategies to help you build your business on your own terms so that you can live the life you truly desire. If you're an ambitious entrepreneur looking to start, grow & scale your online business sustainably, you're in the right place!
14 | How To Use Instagram Stories to Sell: The 5-Point Story Framework
IG Stories have become so much more than just a place to share your personal life or what you had for breakfast this morning. They’re an extremely important marketing tool that, unfortunately, many online businesses aren’t leveraging to their full potential. More than 80% of the income generated in my online business can be directly linked to Instagram Stories. Over the past 2 years, I've been able to sign my dream clients and sell out multiple launches with ease - all due my Instagram Story sales strategy! As a Marketing Mentor, my mission is to help entrepreneurs just like YOU do the same! That's why I created The 5-Point Story Framework. In this episode, we talk about: Why IG Stories should be a top priority in your business The buyer journey & how to ensure you’re speaking to every stage within your content Breaking down my signature 5-Point Story Framework to help you increase your Influence, Impact & INCOME using IG Stories For full show notes, visit leticiajcollins.com/podcast/14 ______________________________ LINKS & RESOURCES MENTIONED: Download 25 IG Story Ideas FREE Episode 8: The #1 Mindset Shift You Need to Increase Sales in Your Online Business Join The Story Lounge Membership ______________________________ LET'S CONNECT: 🖤 Follow Tish on Instagram 🎙 Follow the HER Purpose Podcast 👩🏽‍💻 Visit the website ______________________________ WORK WITH TISH If you’re an ambitious entrepreneur looking to create more time, freedom & profit in your online business and finally start building your business in a way that feels good to YOU, click here to learn more about how Leticia can support you with Private Voxer Mentorship. ______________________________ SUBSCRIBE, SHARE & REVIEW Thank you so much for listening to this episode. Your support means the WORLD to me. If you liked what you heard and want to continue learning more, make sure to subscribe to the podcast so you can get notified when a new episode drops each week. If you found value in this episode, it would mean so much if you shared it with a friend. And to help us reach more ambitious entrepreneurs, please consider leaving a rating & review. Reading your review would make my week! --- Send in a voice message: https://anchor.fm/leticia-collins/message
Nov 7, 2022
13 min
13 | The Evolution of Business Coaching
The coaching industry is changing. So why are coaching & mentorship packages staying the same? In this episode, we’re discussing why traditional mentorship packages don’t work for everyone and I’m introducing you to an alternative form of business & marketing mentorship that prioritises freedom & flexibility. For full show notes, visit leticiajcollins.com/podcast/13 ______________________________ LINKS & RESOURCES MENTIONED: Private Voxer Mentorship with Leticia ______________________________ LET'S CONNECT: 🖤 Follow Tish on Instagram 🎙 Follow the HER Purpose Podcast Instagram 👩🏽‍💻 Visit the website ______________________________ WORK WITH TISH If you’re an ambitious entrepreneur looking to create more time, freedom & profit in your online business and finally start building your business in a way that feels good to YOU, click here to learn more about how Leticia can support you with Private Voxer Mentorship. ______________________________ SUBSCRIBE, SHARE & REVIEW Thank you so much for listening to this episode. Your support means the WORLD to me. If you liked what you heard and want to continue learning more, make sure to subscribe to the podcast so you can get notified when a new episode drops each week. If you found value in this episode, it would mean so much if you shared it with a friend. And to help us reach more ambitious entrepreneurs, please consider leaving a rating & review. Reading your review would make my week! --- Send in a voice message: https://anchor.fm/leticia-collins/message
Oct 31, 2022
12 min
12 | How to Achieve Your Business Goals
As a Solopreneur, running an online business can be hard, and despite our best intentions, many of us lack the motivation to achieve our goals. In this episode, we’re discussing the power of accountability in entrepreneurship and how it can help you achieve your goals. In this episode, we talk about: What accountability is & why it’s important as a business owner How to hold yourself accountable How I hold my clients accountable to help them reach their goals For full show notes, visit leticiajcollins.com/podcast/12 ______________________________ LINKS & RESOURCES MENTIONED: Accountability study Private mentorship with Leticia ______________________________ LET'S CONNECT: 🖤 Follow Tish on Instagram 🎙 Follow the HER Purpose Podcast Instagram 👩🏽‍💻 Visit the website ______________________________ WORK WITH TISH If you’re an ambitious entrepreneur looking to create more time, freedom & profit in your online business and finally start building your business in a way that feels good to YOU, click here to learn more about how Leticia can support you with Private Voxer Mentorship. ______________________________ SUBSCRIBE, SHARE & REVIEW Thank you so much for listening to this episode. Your support means the WORLD to me. If you liked what you heard and want to continue learning more, make sure to subscribe to the podcast so you can get notified when a new episode drops each week. If you found value in this episode, it would mean so much if you shared it with a friend. And to help us reach more ambitious entrepreneurs, please consider leaving a rating & review. Reading your review would make my week! --- Send in a voice message: https://anchor.fm/leticia-collins/message
Oct 24, 2022
9 min
11 | How & Why I Took a Month Away From My Business To Travel
In this episode, we talk about: Leticia’s first experience travelling while running an online business The expectations vs reality of solo travel Why she decided to take an impromptu month away from business rather than working while travelling Lessons learned and how she’d prepare for future travel as an entrepreneur For full show notes, visit leticiajcollins.com/podcast/11 ______________________________ LINKS & RESOURCES MENTIONED: Join the FREE 5 Day Instagram Stories for Business Challenge Find out more about 1:1 Voxer Mentorship ______________________________ LET'S CONNECT: 🖤 Follow Tish on Instagram 🎙 Follow the HER Purpose Podcast Instagram 👩🏽‍💻 Visit the website ______________________________ WORK WITH TISH If you’re an ambitious entrepreneur looking to create more time, freedom & profit in your online business and finally start building your business in a way that feels good to YOU, click here to learn more about how Leticia can support you with Private Voxer Mentorship. ______________________________ SUBSCRIBE, SHARE & REVIEW Thank you so much for listening to this episode. Your support means the WORLD to me. If you liked what you heard and want to continue learning more, make sure to subscribe to the podcast so you can get notified when a new episode drops each week. If you found value in this episode, it would mean so much if you shared it with a friend. And to help us reach more ambitious entrepreneurs, please consider leaving a rating & review. Reading your review would make my week! --- Send in a voice message: https://anchor.fm/leticia-collins/message
Oct 17, 2022
18 min
10 | How To Work LESS & Earn MORE
Most entrepreneurs start their businesses because they want more time freedom. To enjoy their life and to not be tied down. So why do we get so caught up in hustle culture that we end up working 10-hour days and neglecting our personal lives? I've built my business on 4-hour work days (working 20 hours a week or less). A business that allows me to travel, prioritise self-care, take long breaks whenever I need to - all while bringing in more than enough income to sustain my lifestyle... and in this episode, I'm letting you in on exactly how I did that! In this episode, we’ll be talking about: The rise of hustle culture and how unhealthy this narrative is Why the amount of hours you work doesn’t have to equate to the amount of income you bring in 6 things you can do to free up more time in your business while bringing in more income 💸 For full show notes, visit leticiajcollins.com/podcast/10 ______________________________ LINKS & RESOURCES MENTIONED: Join the FREE 5 Day Instagram Stories for Business Challenge Grab the Revenue Generating Activities Dashboard Now Then & Toggle - Time Tracking Apps BLOG POST: 8 Ways to Systemise & Automate your Business ______________________________ LET'S CONNECT: 🖤 Follow Tish on Instagram 🎙 Follow the HER Purpose Podcast Instagram 👩🏽‍💻 Visit the website ______________________________ WORK WITH TISH If you’re an ambitious entrepreneur looking to create more time, freedom & profit in your online business and finally start building your business in a way that feels good to YOU, click here to learn more about how Leticia can support you with Private Voxer Mentorship. ______________________________ SUBSCRIBE, SHARE & REVIEW Thank you so much for listening to this episode. Your support means the WORLD to me. If you liked what you heard and want to continue learning more, make sure to subscribe to the podcast so you can get notified when a new episode drops each week. If you found value in this episode, it would mean so much if you shared it with a friend. And to help us reach more ambitious entrepreneurs, please consider leaving a rating & review. Reading your review would make my week! --- Send in a voice message: https://anchor.fm/leticia-collins/message
Sep 12, 2022
22 min
09 | How To Get Your Dream Clients To Come To YOU
Do you dream of having your ideal clients come to YOU rather than having to seek them out yourself? Well, good news - with attraction marketing, this can be your new reality! In this episode, I’m breaking down 7 things you can focus on to attract your dream clients and increase your income. For full show notes, visit leticiajcollins.com/podcast/09 ______________________________ LINKS & RESOUCES MENTIONED: Join the FREE 5 Day Instagram Stories for Business Challenge Episode 7: How to create a content strategy that sells Customer acquisition vs retention study 1:1 Mentorship with Leticia ______________________________ LET'S CONNECT: 🖤 Follow Tish on Instagram 🎙 Follow the HER Purpose Podcast Instagram 👩🏽‍💻 Visit the website ______________________________ WORK WITH TISH If you’re an ambitious entrepreneur looking to create more time, freedom & profit in your online business and finally start building your business in a way that feels good to YOU, click here to learn more about how Leticia can support you with Private Voxer Mentorship. ______________________________ SUBSCRIBE, SHARE & REVIEW Thank you so much for listening to this episode. Your support means the WORLD to me. If you liked what you heard and want to continue learning more, make sure to subscribe to the podcast so you can get notified when a new episode drops each week. If you found value in this episode, it would mean so much if you shared it with a friend. And to help us reach more ambitious entrepreneurs, please consider leaving a rating & review. Reading your review would make my week! --- Send in a voice message: https://anchor.fm/leticia-collins/message
Sep 5, 2022
17 min
08 | The #1 Mindset Shift You Need to Make to Increase Sales in Your Online Business
Sales are the lifeblood of your business - so why are you so afraid to show up and sell? If you’re an online coach, service provider or course creator, we’re going to talk about the limiting beliefs that may be holding you back from bringing in consistent sales for your business and the simple mindset shift you need to make to make more money in your business. In this episode, I’ll walk you through: An exercise to identify whether you’re showing up to sell enough in your business right now Why the worry of being too salesy has everything to do with you and nothing to do with your audience The truth behind feeling ‘salesy’ and how to avoid it How to show up and sell consistently so you can increase your income For full show notes, visit leticiajcollins.com/podcast/08 ______________________________ LINKS & RESOURCES MENTIONED: Join the FREE 5 Day Instagram Stories for Business Challenge ______________________________ LET'S CONNECT: 🖤 Follow Tish on Instagram 🎙 Follow the HER Purpose Podcast Instagram 👩🏽‍💻 Visit the website ______________________________ WORK WITH TISH If you’re an ambitious entrepreneur looking to create more time, freedom & profit in your online business and finally start building your business in a way that feels good to YOU, click here to learn more about how Leticia can support you with Private Voxer Mentorship. ______________________________ SUBSCRIBE, SHARE & REVIEW Thank you so much for listening to this episode. Your support means the WORLD to me. If you liked what you heard and want to continue learning more, make sure to subscribe to the podcast so you can get notified when a new episode drops each week. If you found value in this episode, it would mean so much if you shared it with a friend. And to help us reach more ambitious entrepreneurs, please consider leaving a rating & review. Reading your review would make my week! --- Send in a voice message: https://anchor.fm/leticia-collins/message
Aug 29, 2022
12 min
07 | How To Create a Content Strategy That Sells
Making sales in your business doesn't have to be hard. In this episode, I’m breaking down the social media content strategy every online coach, service provider or course creator can use to increase their sales In this episode, we talk about: How to ensure you’re speaking DIRECTLY to your ideal client How to plan your content to do the selling FOR YOU How to promote your offer, without being salesy For full show notes, visit leticiajcollins.com/podcast/07 ______________________________ LINKS & RESOUCRES MENTIONED: Join the free 5 Day Instagram Stories for Business Challenge Become a member of The Story Lounge Find out more & apply for Private Voxer Mentorship with Leticia ______________________________ LET'S CONNECT: 🖤 Follow Tish on Instagram 🎙 Follow the HER Purpose Podcast Instagram 👩🏽‍💻 Visit the website ______________________________ WORK WITH TISH If you’re an ambitious entrepreneur looking to create more time, freedom & profit in your online business and finally start building your business in a way that feels good to YOU, click here to learn more about how Leticia can support you with Private Voxer Mentorship. ______________________________ SUBSCRIBE, SHARE & REVIEW Thank you so much for listening to this episode. Your support means the WORLD to me. If you liked what you heard and want to continue learning more, make sure to subscribe to the podcast so you can get notified when a new episode drops each week. If you found value in this episode, it would mean so much if you shared it with a friend. And to help us reach more ambitious entrepreneurs, please consider leaving a rating & review. Reading your review would make my week! --- Send in a voice message: https://anchor.fm/leticia-collins/message
Aug 22, 2022
13 min
06 | Is Instagram Dead?
With the continuous changes and updates to Instagram lately, many business owners are wondering whether the app is worth their time anymore. Many are asking how to increase their reach and engagement and calling out for Instagram to return to the app they once knew. So, in this episode, I’m answering the questions on everyone’s minds right now “is Instagram dead?” and “how can we continue to grow our businesses organically in 2022?” We talk about: The changes & updates we’re experiencing on IG How to adapt to these changes as creators & business owners Why it’s important to branch out to other platforms What to do if you’re experiencing low engagement on Instagram For full show notes, visit leticiajcollins.com/podcast/06 ______________________________ LINKS & RESOUCES MENTIONED: Join the FREE 5 Day Instagram Stories for Business Challenge ______________________________ LET'S CONNECT: 🖤 Follow Tish on Instagram 🎙 Follow the HER Purpose Podcast Instagram 👩🏽‍💻 Visit the website ______________________________ WORK WITH TISH If you’re an ambitious entrepreneur looking to create more time, freedom & profit in your online business and finally start building your business in a way that feels good to YOU, click here to learn more about how Leticia can support you with Private Voxer Mentorship. ______________________________ SUBSCRIBE, SHARE & REVIEW Thank you so much for listening to this episode. Your support means the WORLD to me. If you liked what you heard and want to continue learning more, make sure to subscribe to the podcast so you can get notified when a new episode drops each week. If you found value in this episode, it would mean so much if you shared it with a friend. And to help us reach more ambitious entrepreneurs, please consider leaving a rating & review. Reading your review would make my week! --- Send in a voice message: https://anchor.fm/leticia-collins/message
Aug 17, 2022
16 min
05 | How To Define What Success Means To You
 For a lot of people, when they think of success, the first thing that comes to mind is having lots of money and living the luxury lifestyle, and that's because of the image of success that we constantly see being pushed in the online space. But if you took a step back and asked yourself "What does success actually mean to me? Why did I start my business in the first place?” A lot of the time, we'll find that our version of success isn't actually what success is portrayed as in the media. In this episode, we’re talking about success. And most importantly, how to create your own definition of success so that you can start building your business on your own terms. A business that truly makes you happy. For full show notes, visit leticiajcollins.com/podcast/05 ______________________________ LINKS & RESOURCES MENTIONED: Join the FREE 5 Day Instagram Stories for Business Challenge ______________________________ LET'S CONNECT: 🖤 Follow Tish on Instagram 🎙 Follow the HER Purpose Podcast Instagram 👩🏽‍💻 Visit the website ______________________________ WORK WITH TISH If you’re an ambitious entrepreneur looking to create more time, freedom & profit in your online business and finally start building your business in a way that feels good to YOU, click here to learn more about how Leticia can support you with Private Voxer Mentorship. ______________________________ SUBSCRIBE, SHARE & REVIEW Thank you so much for listening to this episode. Your support means the WORLD to me. If you liked what you heard and want to continue learning more, make sure to subscribe to the podcast so you can get notified when a new episode drops each week. If you found value in this episode, it would mean so much if you shared it with a friend. And to help us reach more ambitious entrepreneurs, please consider leaving a rating & review. Reading your review would make my week! --- Send in a voice message: https://anchor.fm/leticia-collins/message
Aug 10, 2022
15 min
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