Her Kajal Won't Smudge is a podcast about South Asian women who are pushing back on desi social norms through art, content, dance, music, film, and more. We ask every guest: What does feminism mean to you? In South Asian spaces, the word “feminist” is still linked to promiscuity, selfishness or a rejection of family values. We want to unpack that. Our guests remind us that feminism isn’t one thing. It’s a way to be your fuller self, have voice, choice, and power in a culture obsessed with “what will people say?” Social norms aren’t fixed. We create them, which means we can rewrite them too.