Show notes
This is Part 1 of the "Winning the Story Wars" book by Jonah Sachs which means in this podcast we review our initial reading of the book, layout the books core principles and set out our tasks to live. In Part 2 we will review what it was like living out the book!
About the book
The story wars are all around us. They are the struggle to be heard in a world of media noise and clamour. Today, most brand messages and mass appeals for causes are drowned out before they even reach us. But a few consistently break through the din, using the only tool that has ever moved minds and changed behavior—great stories. This book gives practical tips on creating an effective brand story and winning the story wars.