Welcome to 'Headtraining,' your weekly dose of all things digital for wine. Ecommerce, analytics, social media, newsletters, ads, and algorithms…whew! Photography, video, podcasts, copy, design, chatGPT! The world of digital marketing is vast, and it's easy to get lost. But in this series, we're going to break it down together. From the nitty-gritty of SEO and CRMs to the creative world of content marketing and community-building, Headtraining’s got you covered. Some weeks you'll get expert interviews and useful recaps, other weeks it'll be just you and me, diving deep into a topic. But every week, you’ll get actionable advice, designed for wineries, in a language that makes sense to you.