Hard Margins
Hard Margins
RetentionX
Your Ad Platforms Aren’t Broken, They’re Learning From the Wrong Signals.
6 minutes Posted Apr 30, 2026 at 1:34 am.
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In this episode, we make the case that when Meta keeps finding you the wrong customers, the platform isn't malfunctioning — it's doing exactly what it was trained to do on an undifferentiated signal that treats your best orders and your worst ones as e...