Episode Summary:
Have you ever wished you could just ditch social media but still have a thriving business? (I just deleted my own IG app from my phone, so I get it.)
But what if you could still grow your email list, attract high-paying clients, and make more money as a service-provider or coach without feeling glued to Instagram or posting daily content?
In this episode, my friend and guest John Meese shares how he generates high-quality leads without social media, why email is the best tool for selling high-ticket programs, and how his “handraiser” email strategy leads to more sales without asking them to click anything.
Plus, he coaches me live on air about how to make my email strategy “handraiser email” even stronger (yes, I went back and took notes after this conversation!).
John is the founder of Sold Out Coach Club, author of Serve to Sell, and the writer behind the Sell Your Smarts newsletter. He’s built a business helping creators and coaches monetize their expertise through group coaching — simply by talking to humans and helping them.
In this episode, you’ll learn about:
- Why John walked away from social media—and how his business has only grown since
- The 3-product business model that simplifies selling online
- How “handraiser” emails get more replies (and sales) than following the strategy of a typical product or course launch
- How John uses his newsletter as the foundation — and ultimately the copy — for every book he writes
- Why talking to actual humans is still the best marketing strategy (wild, right?)
Check out this episode's blog post
Episode Resources:
Serve to Sell – Grab John’s book for free here
Sell Your Smarts Newsletter
Coaching Programs & Services:
Maximize Your Marketing - For those who need an in-house CMO (Chief Marketing Officer) to help you build sustainable email and promotional strategies, engage your subscribers, and grow your business and bottom line that otherwise is untapped potential.
The Duett Debut - Done for you email copywrting & automation setup
Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast