Episode Summary:
YouTube is getting more views than NETFLIX.
And if you’re a YouTube creator, you may not even know (yet!) that having an email marketing strategy is a must-have. Or where to start.
In this episode, you’ll get to meet Tae Kim of Financial Tortoise — a YouTuber who has taken the idea of “lead magnet” to a whole new level in order to attract viewers and move them beyond video to join his email list.
Using long-term strategies like a Welcome Sequence and 100+ email Nurture Sequence automations, Tae has built a foundation for long-term growth, sales and promotional launches, and ongoing relationships (aka email replies) with his most loyal fans.
In this episode, you’ll learn about:
- Tae’s strategy for using specific content opt-ins to grow his email list from each YouTube video he posts
- How you can “triple-dip” your revenue by using YouTube AND email marketing
- The long-term strategies Tae uses to grow and nurture his list — ultimately what saves him time and energy by not having to follow trends to stay in business
- Where the bulk of Tae’s time is spent developing his brand and reinforcing his values for new YouTube viewers and email subscribers
- The intentionality of choosing the right creator platform for YOU
Check out this episode's blog post
Connect with Tae:
YouTube
Financial Tortoise Newsletter
Episode Resources:
Your First Welcome Sequence
Other Duett Resources
Coaching Programs & Services:
Maximize Your Marketing - For those who need an in-house CMO (Chief Marketing Officer) to help you build sustainable email and promotional strategies, engage your subscribers, and grow your business and bottom line that otherwise is untapped potential.
The Duett Debut - Done for you email copywrting & automation setup
Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast