Happy Market Research Podcast

This episode is in collaboration with MRMW Virtual Summit 2022.  Today I’m joined by Sebastian Syperek, Head of CX & UX Research at Kaiser-X Labs. MRMW Virtual Summit 2022 * Website: https://www.mrmwsummit.com/  Find Sebastian Online: * LinkedIn: https://www.linkedin.com/in/sebastian-syperek-57b6aa19/ * Website: https://www.kaiser-x.com/  Find Jamin Online: * Email: [email protected] * LinkedIn: www.linkedin.com/in/jaminbrazil* Twitter: www.twitter.com/jaminbrazil  Find Us Online:  * Twitter: www.twitter.com/happymrxp * LinkedIn: www.linkedin.com/company/happymarketresearch * Facebook: www.facebook.com/happymrxp * Website: www.happymr.com  Music:  * “Clap Along” by Auditionauti: https://audionautix.com  This Episode is Sponsored by: The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats:  * Full-time on campus * Full-time online * Part-time online NEW FOR 2022:  If you can’t commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis.  In addition to the certification, all the courses you complete will build toward your graduation. If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing. HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys.  For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com.  [00:00:00] Jamin Brazil: Hey everybody, welcome to the Happy Market Research podcast. I am joined today by Sebastian Syperek. I'm probably mispronouncing your last name and I do apologize for that. This interview is being done in conjunction with MRMWs virtual summit that is being held on July 6th and 7th. The MRMW virtual event has 25 top level speakers, case studies from over 20 different industries, and over 1,000 attendees. It is heavily focused on APAC and Europe, and you will absolutely want to join this conference. The interviews as - the panel conversations and the talks will be available post-conversation or post-event if you'd like to consume it there. Sebastian currently is the head of CX and UX Kaiser X Labs. Sebastian is a psychologist with a focus on quant research with almost two decades of experience in both market and UX research. He has worked for agencies, including Ipsos as well as a number of corporate companies including eBay. Currently active as principal CX and UX research within the Elion Group, Kaiser X Labs,

Today I’m joined by Chris Hauck, founder of HauckEye. HauckEye is a marketing research consultancy providing insights through deep ethnographic and experiential research.  Erin Sowell, founder of Thoughtful Research. Thoughtful Research helps businesses understand and meet the sustainability, inclusion, and wellness needs of their customers and employees.  Find Erin Online: * LinkedIn: https://www.linkedin.com/in/erinsowell/ * Email: [email protected] * Website: https://www.thoughtfulresearch.com/  Find Chris Online: * LinkedIn: https://www.linkedin.com/in/hauckeye/ * Email: [email protected] * Website: https://www.hauckeye.com/   Find Jamin Online: * Email: [email protected] * LinkedIn: www.linkedin.com/in/jaminbrazil* Twitter: www.twitter.com/jaminbrazil  Find Us Online:  * Twitter: www.twitter.com/happymrxp * LinkedIn: www.linkedin.com/company/happymarketresearch * Facebook: www.facebook.com/happymrxp * Website: www.happymr.com  Music:  * “Clap Along” by Auditionauti: https://audionautix.com  This Episode is Sponsored by: The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats:  * Full-time on campus * Full-time online * Part-time online NEW FOR 2022:  If you can’t commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis.  In addition to the certification, all the courses you complete will build toward your graduation. If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing. HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys.  For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com.  [00:00:00] Jamin Brazil: Today is July 4th, 2022, happy Monday. You're listening to the Happy Market Research Podcast. I'm Jamin Brazil, your host. Support for the Happy Market Research Podcast and the following message comes from Michigan State's Marketing Research Program and HubUX. The Michigan State University's Master of Science in Marketing Research Program delivers the number one ranked insights and analytics degree in three formats. Full-time on campus, full-time online, and part-time online. New for 2022, if you can't commit to their whole degree program, simply begin with one of their three course certifications, Insights Design, or Insights Analysis.

My guest today is Rebecca Brooks, Founder, and CEO of Alter Agents.  Founded in 2010, Alter Agents is based in Los Angeles California and is a full-service, strategic market research consultancy reimagining research in an era of shifting decision-making. Prior to founding Alter Agents, Rebecca has held senior roles at top market research agencies including Hall & Partners, Dialogue, and Diagnostic Research.  Find Rebecca Online: * LinkedIn: https://www.linkedin.com/in/rebeccalbrooks/ * Website: https://alteragents.com/ * “Influencing Shopper Decisions” by Rebecca Brooks: https://alteragents.com/book-influencing-shopper-decisions  Find Jamin Online: * Email: [email protected] * LinkedIn: www.linkedin.com/in/jaminbrazil* Twitter: www.twitter.com/jaminbrazil  Find Us Online:  * Twitter: www.twitter.com/happymrxp * LinkedIn: www.linkedin.com/company/happymarketresearch * Facebook: www.facebook.com/happymrxp * Website: www.happymr.com  Music:  * “Clap Along” by Auditionauti: https://audionautix.com  This Episode is Sponsored by: The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats:  * Full-time on campus * Full-time online * Part-time online NEW FOR 2022:  If you can’t commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis.  In addition to the certification, all the courses you complete will build toward your graduation. If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing. HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys.  For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com.  [00:00:00] Jamin Brazil: Hey everybody. I'm Jamin. You're listening to the Happy Market Research Podcast. My guest today is Rebecca Brooks, founder and CEO of Alter Agents. Founded in 2010, Alter Agents is based in Los Angeles, California and is a full service strategic market research consultancy re-imagining research in an era of shifting decision making. Prior to founding Alter Agents, Rebecca has held senior roles at top market research agencies including Hall and Partners, Dialogue, and Diagnostic Research. Rebecca, welcome to the show. [00:00:35] Rebecca Brooks: Thanks, Jamin. Happy to be here. [00:00:40] Jamin Brazil: The Michigan State University's Master of Science in ...

Find Jamin Online: * Email: [email protected] * LinkedIn: www.linkedin.com/in/jaminbrazil* Twitter: www.twitter.com/jaminbrazil  Find Us Online:  * Twitter: www.twitter.com/happymrxp * LinkedIn: www.linkedin.com/company/happymarketresearch * Facebook: www.facebook.com/happymrxp * Website: www.happymr.com  Music:  * “Clap Along” by Auditionauti: https://audionautix.com * www.bensound.com* "Thong Song" by Sisqo: https://www.youtube.com/watch?v=Oai1V7kaFBk    This Episode is Sponsored by: The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats:  * Full-time on campus * Full-time online * Part-time online NEW FOR 2022:  If you can’t commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis.  In addition to the certification, all the courses you complete will build toward your graduation. If you are looking to achieve your full potential, check out MSMU’s programs at: broad.msu.edu/marketing. HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys.  For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com.  You’re listening to the Happy Market Research podcast. I’m Jamin Brazil, your host.  Support for the Happy Market Research Podcast and the following message comes from Michigan State's Marketing Research Program & HubUX.  This is episode 556.  And, 20 years ago today, according to Alexa, Thong Song by Sisqo was the number one song in the US.  Enjoy! Alright, let’s make this a kick ass day!    Management Tips for Gen Z (Part Two) This is the second installment of a 2-part series on the topic of “Tips For Managing Your Gen Z Employees”. In May 2022, Chris Hauck, founder of HauckEye and Erin Sowell, founder of Thoughtful Research gave a talk at QRCA’s annual event in San Diego titled: “Connecting Generations”. Their work analyzed how each generation views both itself and other generations.  You can find links to both of their profiles at the end of this blog post. I know both of them would love the opportunity to engage with you about their research on generational differences.   How Gen Z Views Themselves  According to Chris and Erin’s report, Gen Z views themselves as:  * Tech savvy* Open minded* Creative* Fast learners* Detail oriented

Today I’m joined by Rob Volpe: Author, Speaker, CEO, Chief Catalyst, and Empathy Activist at Ignite 360.  Ignite 360 is a consumer data-driven insights and strategy company based in San Francisco.  Their work has three primary goals:  * Elevate your thinking. * Expand empathy. * Explore through intuition.  They work with the world's leading brands including Pepsi, Wells Fargo, Microsoft, and Whole Foods. Find Rob Online:   * LinkedIn: https://www.linkedin.com/in/rmvolpe/ * Company: https://www.ignite-360.com/ * Book: https://www.ignite-360.com/book#tellmemoreaboutthat Find Jamin Online: * Email: [email protected] * LinkedIn: www.linkedin.com/in/jaminbrazil* Twitter: www.twitter.com/jaminbrazil  Find Us Online:  * Twitter: www.twitter.com/happymrxp * LinkedIn: www.linkedin.com/company/happymarketresearch * Facebook: www.facebook.com/happymrxp * Website: www.happymr.com  Music:  * “Clap Along” by Auditionauti: https://audionautix.com  References: * Sell me this pen - Wolf Of Wallstreet: https://www.youtube.com/watch?v=9UspZGJ-TrI This Episode is Sponsored by: The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats:  * Full-time on campus * Full-time online * Part-time online NEW FOR 2022:  If you can’t commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis.  In addition to the certification, all the courses you complete will build toward your graduation. If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing. HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys.  For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com.  [00:00:00] Jamin Brazil: Hey, everybody. This is Jamin. I am joined today by Rob Volpe, author, speaker, CEO, Chief Catalyst, and empathy activist at Ignite 360. Ignite 360 is a consumer data-driven insights and strategy company based out of San Francisco. Their work has three primary goals: elevate your thinking, expand empathy, and explore through intuition. They work with the world's leading brands including Pepsi, Wells Fargo, Microsoft, and Whole Foods. Rob, welcome to the show. [00:00:34]

This episode is in collaboration with MRMW North America 2022. Today I’m joined by Vera Chien, Executive Director of Global Research, Insights, & Analytics at Warner Media.  Warner Brothers Discovery was founded nearly 100 years ago. Annual revenues are estimated at $36B with 26,000 employees globally. Some of their brands include Adult Swim, AT&T, Boomerang, Cartoon Network, CNN, HBO, and Hanna-Barbera to name just a few.  Prior to joining Warner Media, Vera served as a senior insights leader at Mattel, Del Monte, and Microsoft.  MRMW North America 2022:  * Website: https://na.mrmw.net/* Date: June 15-16, 2022* Location: Atlanta, Crowne Plaza Atlanta Midtown* Tickets: https://na.mrmw.net/#tile_timer  Find Vera Online:   * LinkedIn: https://www.linkedin.com/in/vera-chien-a30b0811/ * Company: https://www.warnerbros.com/  Find Jamin Online: * Email: [email protected] * LinkedIn: www.linkedin.com/in/jaminbrazil* Twitter: www.twitter.com/jaminbrazil  Find Us Online:  * Twitter: www.twitter.com/happymrxp * LinkedIn: www.linkedin.com/company/happymarketresearch * Facebook: www.facebook.com/happymrxp * Website: www.happymr.com  Music:  * “Clap Along” by Auditionauti: https://audionautix.com  This Episode is Sponsored by: The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats:  * Full-time on campus * Full-time online * Part-time online NEW FOR 2022:  If you can’t commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis.  In addition to the certification, all the courses you complete will build toward your graduation. If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing. HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys.  For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com.  [00:00:00]Jamin Brazil: Hey everybody, this is Jamin, you're listening to the Happy Market Research Podcast. I am joined today by Vera Chien, executive director of global research insights and analytics at Warner Media. Actually, name change, Warner Bros. Discovery. Warner Bros. Discovery was founded nearly a 100 years ago, annual revenues are estimated at 36 billion dollars with 26,000 employees globally. Some of their brands include Adult Swim, AT&T, Bloomberg, Cartoon Network, CNN,

This episode is in collaboration with MRMW North America 2022. Today I’m joined by Vidyotham Reddi, Director of Growth Analytics & Market Intelligence at Mars.  Mars is an American family-owned multinational manufacturer of some of the world's most iconic products including M&M’S®, SNICKERS®, ORBIT®, EXTRA®, and Skittles.  Prior to joining Mars, Vidyotham served as an insights leader at AT&T, Nielsen, and General Mills. MRMW North America 2022:  * Website: https://na.mrmw.net/* Date: June 15-16, 2022* Location: Atlanta, Crowne Plaza Atlanta Midtown* Tickets: https://na.mrmw.net/#tile_timer  Find Vidyotham Online:   * LinkedIn: https://www.linkedin.com/in/vidyotham-reddi-ph-d-he-him-61458a/  * Email: [email protected]* Company: https://www.mars.com/  Find Jamin Online: * Email: [email protected] * LinkedIn: www.linkedin.com/in/jaminbrazil* Twitter: www.twitter.com/jaminbrazil  Find Us Online:  * Twitter: www.twitter.com/happymrxp * LinkedIn: www.linkedin.com/company/happymarketresearch * Facebook: www.facebook.com/happymrxp * Website: www.happymr.com  Music:  * “Clap Along” by Auditionauti: https://audionautix.com  This Episode is Sponsored by: The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats:  * Full-time on campus * Full-time online * Part-time online NEW FOR 2022:  If you can’t commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis.  In addition to the certification, all the courses you complete will build toward your graduation. If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing. HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys.  For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com.  [00:00:00] Jamin Brazil: Hey everybody, I'm Jamin, host of the Happy Market Research Podcast, today we are joined Vidyotham Reddi, director of global analytics and market intelligence at Mars. Mars is an American family owned multinational manufacturer of the some world's most iconic products, also some of my favorites, including M&Ms, Snickers, Orbits, Extra and Skittles. Prior to joining Mars, Vidyotham served as an insights lead at AT&T, Nielsen and General Mills.

Today I’m joined by John Dick, Founder and CEO of Civic Science. Founded in 2007, Civic Science is a consumer intelligence research platform that polls millions of Americans each week covering thousands of topics. Their proprietary InsightStore analyzes the responses so decision-makers can discover the market and cultural trends.  There are a few things that are very interesting about Civic Science that you may not know.  First, they have a “whos who” set of investors including Jeff Wilkie of Amazon, Thomas Tall, founder of Legendary Entertainment, NPD Group, and Marc Cuban.  Second, you will find them referenced daily in nearly every credible news source from the Wall Street Journal to daily blogs.  Find John Online:  * LinkedIn: https://www.linkedin.com/in/johndick/  * Company: https://civicscience.com/   Find Jamin Online: * Email: [email protected] * LinkedIn: www.linkedin.com/in/jaminbrazil* Twitter: www.twitter.com/jaminbrazil  Find Us Online:  * Twitter: www.twitter.com/happymrxp * LinkedIn: www.linkedin.com/company/happymarketresearch * Facebook: www.facebook.com/happymrxp * Website: www.happymr.com  Music:  * “Clap Along” by Auditionauti: https://audionautix.com * “As It Was” by Harry Styles: https://www.youtube.com/watch?v=H5v3kku4y6Q References: * Millennials at work by PWC: https://www.shrm.org/hr-today/news/hr-magazine/documents/millennials-at-work.pdf* The Science Behind Social Media's Hold on Our Mental Health BY BRITTNEY MCNAMARA: https://www.teenvogue.com/story/the-science-behind-social-medias-hold-on-our-mental-health This Episode is Sponsored by: The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats:  * Full-time on campus * Full-time online * Part-time online NEW FOR 2022:  If you can’t commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis.  In addition to the certification, all the courses you complete will build toward your graduation. If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys.  For a limited time, user seats are free. If you’d like to learn more or create your own account,

IIEX 2022 North America Conference: https://events.greenbook.org/iiex-north-america  Find Sean Online: * Sean Mulkerron, Vice President of Client Development at Engine * LinkedIn: https://www.linkedin.com/in/seanmulkerron/ * Company: https://www.enginegroup.com/us/ * Email: [email protected]* Phone: 617-851-8479 Find Jamin Online: * Email: [email protected] * LinkedIn: www.linkedin.com/in/jaminbrazil* Twitter: www.twitter.com/jaminbrazil  Find Us Online:  * Twitter: www.twitter.com/happymrxp * LinkedIn: www.linkedin.com/company/happymarketresearch * Facebook: www.facebook.com/happymrxp * Website: www.happymr.com  Music:  * “Clap Along” by Auditionauti: https://audionautix.com  This Episode is Sponsored by: The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats:  * Full-time on campus * Full-time online * Part-time online NEW FOR 2022:  If you can’t commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis.  In addition to the certification, all the courses you complete will build toward your graduation. If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys.  For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com. 

IIEX 2022 North America Conference: https://events.greenbook.org/iiex-north-america  Find Jess Online: * Jess Gaedeke, CRO at GutCheck* LinkedIn: https://www.linkedin.com/in/jgaedeke/* Company: https://www.gutcheckit.com/ * Email: [email protected]  Find Jamin Online: * Email: [email protected] * LinkedIn: www.linkedin.com/in/jaminbrazil* Twitter: www.twitter.com/jaminbrazil  Find Us Online:  * Twitter: www.twitter.com/happymrxp * LinkedIn: www.linkedin.com/company/happymarketresearch * Facebook: www.facebook.com/happymrxp * Website: www.happymr.com  Music:  * “Clap Along” by Auditionauti: https://audionautix.com  This Episode is Sponsored by: The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats:  * Full-time on campus * Full-time online * Part-time online NEW FOR 2022:  If you can’t commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis.  In addition to the certification, all the courses you complete will build toward your graduation. If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys.  For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com.