This episode is for our community of indie musicians out there. Very often we give the spotlight to musicians and artists but we vowed to create an inclusive community of EVERYONE involved in the daunting task of saving rock n' roll. Many of the actors of our growing community are on the other side of the stage and they have very useful insight regarding a musician's career. And it's also our goal to reach out to them and give them the mic so you can benefit from their knowledge.  In the case of Fanny, she's on every side of the stage as she is also the bass player from the band Yard Of Blondes. Actually, it's the journey with her band that gradually directed her to the path of becoming a PR agent. After meeting many opportunities of frustration regarding the promo of her band (a few overpriced campaigns with no results to be clear...), she started to take the fate of her band into her own hands and decided to handle all promo tasks for the band herself. Years of learning and successes (plugging her band to more than 200 radio worldwide, countless blogs, playlists, getting press in Rolling Stone Magazine or Bass Magazine are some of her achievements) have attracted other bands and brands to her and that's how she naturally decided to launch her own PR agency.  What is great about Fanny's journey is that she is still, to this day, an artist and that she knows all the struggles the indie community of musicians has to face on an everyday basis. She knows the industry and follows her evolution day by day with her band and she has to face the same questions indie musicians do. How do I get plugged into a great Spotify/Apple/Amazon/Deezer playlist? Should we release only singles now to maximize promotion? Fanny addresses these questions in this episode and many more.  She's a firm believer that indie bands can achieve so much by themselves. That's why she created the Undercover band PR blog. On this blog, she gives her tips for free and her goal is to help the community to get self-sufficient when it comes to promo. Of course, many musicians don't have the time to do everything themselves and that's when you need a PR agent. If anything, Fanny shows there are people out there that can be part of the industry and still believe in the future of rock. That's reassuring. Also, she's very open and friendly so don't hesitate to reach out if you have any questions regarding your project. https://theundercoverband.blogspot.com/ https://www.instagram.com/theundercoverpr/ [email protected] www.yardofblondes.com --- Send in a voice message: https://anchor.fm/hangingonsunset/message Support this podcast: https://anchor.fm/hangingonsunset/support

S8NT ELEKTRIC is a pretty young band yet, they're already playing festivals! It's crazy to think that they formed about 8 months ago and they already achieved so much on their own. Because, that's one of the keys to their early success, they like to do everything by themselves. They book their own warehouse shows, they record and mix their songs themselves, they do their artwork, manage their social networks, and so on. Quite impressive, yet quite necessary in this day and age. You need to be your own powerhouse if you're going to want to go somewhere in that business in 2021. And that's why we think, rock n' roll can still be a thing because when you're in your in a band, you're not alone... You have each other, you can rely on everybody else. Most of the time, people have various skills and you should take advantage of that, just like Brianna, Niko, Eric, London, and Jack do. Yes, the last decade was all about bedroom pop, rappers, and solitary productions because suddenly all you needed to record, mix and distribute yourself was available on your computer. But it was also a decade of everybody staging themselves for a permanent broadcast and it served individuals in comparison to bands. The mystery on which rock n' roll was relying was suddenly obsolete. Everything was about the Self, in a constant flow of auto-promotion. A sanitary and economic crisis later, people crave more authenticity and something organic. And that's why a band like S8NT ELEKTRIC has a chance to conquer the masses; they understand the history of rock n' roll but they are not nostalgic, they want to bring something new to the table and they can because they know how to navigate the digital world, ready to bend the rules: less "self", more "us", less superficiality, more authenticity. We're here witnessing the birth of a new generation of rockers that will be back on the top of the charts, that's my bet. Meanwhile, come with us to the Whisky a Gogo on October 24th to encourage them. 5 years from now, you'll thank us cause you'll be able to say: "I was at that show!". Fernanda and Vincent have been around the LA alternative music scene for almost a decade yet they never felt it was a real community. They came to the US with the same dream of joining a vibrant community of artists but they soon realized the Laurel Canyon, Sunset Strip, and Fairfax High School days were long gone. Because talent is still brewing and because L.A. deserves another chapter in the music history books, we decided to help by giving a voice to a new generation of rock bands and connect them to the many fans & professionals that are hoping to see a new scene arise. Join the movement! --- Send in a voice message: https://anchor.fm/hangingonsunset/message Support this podcast: https://anchor.fm/hangingonsunset/support

If you go out on the Sunset Strip, I'm sure you've crossed paths with Max Noce. Always dressed in black, he's likely to show up at the Sunset Marquis right before midnight. He might also be in the company of one of his friends, a rockstar likely. Yes, Max is friends with rockstars, but only because he's a rockstar himself, a styling rockstar. He was born in Milan, that's where he fell in love with rock n' roll, that's when he experienced his first tours at age 13 (!);  but he really started his career in Fashion in London, where Red Hot Chili Peppers convinced him to relocate to Los Angeles at the end of the 1990s.  A flight and a PCH drive later, and there he was, finally home in the city of angels. He started working at Lord's, crafting custom pieces for musicians, quickly forging a reputation for himself as one of the greatest clothing sculptors of the town. But what he really did was none other than helping those musicians craft their image and identity, something very important for an artist. After opening his first store with a friend he branched on solo and had his own shop/gallery/after-hours party club on the Sunset Strip for a while before closing it because, well, ... he needed to stay alive! Drained by his lifestyle, Max stepped aside a little bit and came back stronger. Nowadays, he keeps working in Hollywood and he has managed to create his own legend, being responsible for some of the most iconic looks of rockstars like Jerry Cantrell (Alice In Chains), Duff McKagan (Guns n' Roses), but also actors like Mickey Rourke, just to name a few. It was a great opportunity for us to talk to a witness of the last glorious days of LA at the end of the '90s and see what he thinks of today's scene. He wasn't shy and he told us many amazing stories about legends such as Robert Plant, Jimmy Page, Julian Lennon, and even French legend Johnny Hallyday. For us, it was also the opportunity to talk about image, a very important component of today's digitalized communication. Do rockers know what to do in today's digital world? How can they maintain mystery and style in the day of constant broadcasting of our private lives? Max might not have all the answers but he sure knows about style and the essence of the Strip: Sex, Drugs, and Rock N' Roll, we're definitely hanging on Sunset in his company.  Vincent Fernanda and Vincent have been around the LA alternative music scene for almost a decade yet they never felt it was a real community. They came to the US with the same dream of joining a vibrant community of artists but they soon realized the Laurel Canyon, Sunset Strip, and Fairfax High School days were long gone. Because talent is still brewing and because L.A. deserves another chapter in the music history books, we decided to help by giving a voice to a new generation of rock bands and connect them to the many fans & professionals that are hoping to see a new scene arise. Join the movement! --- Send in a voice message: https://anchor.fm/hangingonsunset/message Support this podcast: https://anchor.fm/hangingonsunset/support

Before we met Brinley, I came across her Instagram account thanks to the almighty algorithm gods and I was intrigued by this young woman shredding old-time classic rock riffs on her Gibson. She was sharing reels of herself performing her favorite riffs from Led Zepplin or Aerosmith and I thought to myself "what the hell is happening? Is there a niche for everything now?" Well, I suppose, and the good news is that a 20 something-year-old girl can build a solid fan base with her axe, throwing leads to the faces of youngsters who were born in the Justin Bieber era. But then I wondered: "Maybe I'm the target audience for that, maybe her reels are reaching out to old dudes missing the golden era of rock n' roll, maybe it's pure nostalgia for the boomers who have made their way to the world of the internet". I needed to find out!  So when Fernanda brought Brinley into the conversation, it was obvious she should be a guest on our show. Fernanda knew her, she met her at one of those Sunset Marquis nights on a Saturday night. Next thing you know, Brinley is with us in the studio. She's a vibrant girl, she has a loud laugh and she's very confident when it comes to her style of music and clothes. There's no way somebody could make her derive from her path to glory in the realm of classic rock. To her, there's no hesitation; Rock n' roll might not be the mainstream trend right now, but that's what she loves, so bear with it. She's going to keep rocking whatever happens. And you know what? Other young people find inspiration in her, that's the real beauty of it. She receives tons of messages from girls around the world who want to be playing the guitar just like her, girls her age or even younger. Gen Z didn't have a guitar hero yet. They might have found their guitar heroine.  Of course, one question remains. Can you only be an Instagram Guitar player? Yes, it is enough to attract prestigious brands (Brinley is endorsed by Gibson), but is it enough to build a sustaining carrier as a rock star? Well, Brinley is too smart to avoid the question. And she will admit that Instagram is a very great tool to build awareness around her art, but this is not her main goal. Because ultimately she dreams of touring with her band around the world and be on stage every night. She dreams of shredding her Gibson in front of her fans just like Joe Perry or Jimmy Page. Maybe one day she'll have her own Roller Coaster, like Aerosmith. There's one thing for sure, we're already on board. Vincent Fernanda and Vincent have been around the LA alternative music scene for almost a decade yet they never felt it was a real community. They came to the US with the same dream of joining a vibrant community of artists but they soon realized the Laurel Canyon, Sunset Strip, and Fairfax High School days were long gone. Because talent is still brewing and because L.A. deserves another chapter in the music history books, we decided to help by giving a voice to a new generation of rock bands and connect them to the many fans & professionals that are hoping to see a new scene arise. Join the movement! --- Send in a voice message: https://anchor.fm/hangingonsunset/message Support this podcast: https://anchor.fm/hangingonsunset/support

At the heart of Fox Violet's art, there's truth, honesty, and sincerity. Thea aka Fox Violet won't compromise and that's why her music is so important. It's a living testimony that an artist does not need to bow to the market or trends to be relevant. Fox Violet shows us the only way to be relevant is not to be streamed a million times but to propose something that is unique, singular, something that comes directly from someone's guts. And Thea's music resembles her character by being unapologetic yet soothing. Her music is gritty yet it wraps you in layers of dreamy guitars. And Thea might sound very nice yet you know when you talk to her that she won't oblige to anyone but her own artistic vision. And that is refreshing! Together, we're starting a conversation about saving Rock N' Roll in the City of Angels. Casually talking from the Sunset Strip, we are launching a movement with our collective called Team Nowhere and we are calling artists & fans to unite. If you are in a band, or if you're a photographer, a developer, a hairstylist, whatever your craft... In other words, if you really want to help to put Rock music back on the map for the ten upcoming years... well let's build a community together, and let's plan concrete actions to make a positive shift in our industry. Rock isn't dead, the Sunset strip isn't dead. But only if we want it! #Teamnowhere #Hangingonsunset @team_nowhere @hangingonsunset @nowhere_team_us --- Send in a voice message: https://anchor.fm/hangingonsunset/message Support this podcast: https://anchor.fm/hangingonsunset/support

Mike was a busy drummer before the pandemic. Touring the world with Death By Stereo or the legendary Adolescents, he was barely home so when the all virus thing happened he had to learn to stay home for a while. But Mike is not gonna let a pandemic shutting his creativity down and that's why he started another venture with his friends from Zebrahead and together they made a new supergroup: Fear No Empire, produced by none other than Paul Miner, which we had the pleasure to have on the show in December. Also, when he's not busy drumming, Mike is running a really cool clothing brand promoting his punk values. Learn to forget, that's the name of his brand, has some of the coolest shirts so if you need a new outfit for the summer, look no further. What we liked about Mike is that he's straightforward and speaks his mind. It's all being true to yourself and doing the right thing for yourself and your community. It doesn't mean you can't be open to new directions and new experiences, on the contrary. He comes from the punk scene of the OC and that's where he became who he is now but that's also why he's allowing himself to conduct new challenges with the same passion every time.  Together, we're starting a conversation about saving Rock N' Roll in the City of Angels. Casually talking from the Sunset Strip, we are launching a movement with our collective called Team Nowhere and we are calling artists & fans to unite. If you are in a band, or if you're a photographer, a developer, a hairstylist, whatever your craft... In other words, if you really want to help to put Rock music back on the map for the ten upcoming years... well let's build a community together, and let's plan concrete actions to make a positive shift in our industry. Rock isn't dead, the Sunset strip isn't dead. But only if we want it! #Teamnowhere #Hangingonsunset @team_nowhere @hangingonsunset --- Send in a voice message: https://anchor.fm/hangingonsunset/message Support this podcast: https://anchor.fm/hangingonsunset/support

Oh, the algorithms' mysterious ways... Well, sometimes there's a Hallelujah when you find new music that seemed was tailored for you. That's happened to me when I crossed paths with Giant Killer Bats on Spotify. I used to feel I was stuck in my musical bubble, Spotify feeding me with the same music I've been listening to since 2003. But ever since we started this podcast and were forced away from our comfort zone to look for new acts, Spotify seemly understood I was in for discovering new musical territories and it has sent my way a couple of treasures. One of my favorites this year is McCoy's solo project and particularly his eponymous EP. It reminds me of a time (around 2003... don't laugh) when pop melodies, grunge and, DIY gave birth to a new wave of fragile yet shinny songwriters. Giant Killer Bats is out on Terrible Records, and we can't wait for you to discover it.  Together, we're starting a conversation about saving Rock N' Roll in the City of Angels. Casually talking from the Sunset Strip, we are launching a movement with our collective called Team Nowhere and we are calling artists & fans to unite. If you are in a band, or if you're a photographer, a developer, a hairstylist, whatever your craft... In other words, if you really want to help to put Rock music back on the map for the ten upcoming years... well let's build a community together, and let's plan concrete actions to make a positive shift in our industry. Rock isn't dead, the Sunset strip isn't dead. But only if we want it! #Teamnowhere #Hangingonsunset @team_nowhere @hangingonsunset @nowhere_team_us --- Send in a voice message: https://anchor.fm/hangingonsunset/message Support this podcast: https://anchor.fm/hangingonsunset/support

Cody went to high school with The Strokes. You can say he was at the right place at the right time. Well, that's probably true but if you don't have the talent, you won't get much of it. And The Strokes were fortunate enough to get that one friend who could document their teenage years and their rise to stardom. Cody learned his craft from his parents. His mom was a photographer and she got her share of rock royalty snapping too. She used to work with iconic New York legends like Lou Reed or Johnny Thunders. Young Cody was already well versed in the art of taking pictures when he got to befriend the boys who were gonna form the band that took the new millennium by storm. He was there when they played their first shows and he witnessed how quickly they became rockstars. Their career skyrocketed and so Cody's one. One day, he's at School talking to Nick Valensi, and the next thing you know he's working with THE legendary music photographer Mick Rock, shooting Iggy Pop. Cody has been working now for 20 + years and he tells us how he's approaching his art, with a lot of passion and tons of humility. If your friends are forming a band and you just found your parents' old camera, well you know what to do... Together, we're starting a conversation about saving Rock N' Roll in the City of Angels. Casually talking from the Sunset Strip, we are launching a movement with our collective called Team Nowhere and we are calling artists & fans to unite. If you are in a band, or if you're a photographer, a developer, a hairstylist, whatever your craft... In other words, if you really want to help to put Rock music back on the map for the ten upcoming years... well let's build a community together, and let's plan concrete actions to make a positive shift in our industry. Rock isn't dead, the Sunset strip isn't dead. But only if we want it! #Teamnowhere #Hangingonsunset @team_nowhere @hangingonsunset @nowhere_team_us --- Send in a voice message: https://anchor.fm/hangingonsunset/message Support this podcast: https://anchor.fm/hangingonsunset/support

A few months ago we fell in love with Giant Killer Bats' music. Under this moniker, we discover a talented young man called McCoy. We invited him on the podcast and we had a blast. During our conversation, he mentioned he got his stage name from a tour with Teenage Wrist, for which he was hired to play guitar. Fernanda and I just discovered Teenage Wrist with their new record "Earth is a black hole" (Epitaph) so we asked McCoy if he could put us in touch with the band. A few weeks after, we were on Zoom with Marshall and Anthony, and we had a great time uncovering the making of their new record. We went beyond the usual interview and talked a lot about the local LA scene and the emerging bands around them: Milly, Talker, Starcrwaler, Rollerbladers, Iron point (Anthony's other band where he sings) and, of course, Giant Killer Bats; they're all proving that rock is living his best life in the city of angels. Marshall thinks it just comes out of fashion sometimes but rock music will always eventually reemerge in the mainstream. Maybe it's that time again, maybe not but what is certain is that Teenage Wrist is leading a new scene of talented musicians. Last but not least, they're about to go on tour with Dead Poet Society, another band we had the pleasure to interview on our podcast. Those bands are the future of rock. Mark our words. Vincent Fernanda and Vincent have been around the LA alternative music scene for almost a decade yet they never felt it was a real community. They came to the US with the same dream of joining a vibrant community of artists but they soon realized the Laurel Canyon, Sunset Strip, and Fairfax High School days were long gone. Because talent is still brewing and because L.A. deserves another chapter in the music history books, we decided to help by giving a voice to a new generation of rock bands and connect them to the many fans & professionals that are hoping to see a new scene arise. Join the movement! --- Send in a voice message: https://anchor.fm/hangingonsunset/message Support this podcast: https://anchor.fm/hangingonsunset/support

I landed in the US in august 2010 and one of the first friends I have made were Jeremy and Robert. I first met Jeremy at Pappy and Harriet's, a wonderful restaurant and concert venue lost in the desert, 2 hours away from Los Angeles. With Yard Of Blondes, my band, we looked around and see where we could crash some Open Mics and booked our first DIY tour around some desert towns. Teddy Quinn, the open mic host, and legend on his own let us perform that night and he actually let us perform more than the usual 2 or 3 songs! I think we ended playing our whole set, which was not very long anyway at this point! We met so many friends that night and created souvenirs for life. Soon after we came back from that memorable trip, Jeremy invited us to a BBQ at his place in Picfair Village. That's where we met Robert. He's an amazing violin player and, for a little while, he played with Yard Of Blondes. We also had the pleasure to work with Jeremy as he arranged strings for some alternate acoustic versions of our debut album Feed The Moon. They're still to be released and I hope you're going to listen to them soon! Well, enough of me, what matters is we got to talk for about an hour and a half to some of the most educated men we know when it comes to music. I love the way they analyze music and put it in perspective. Whether they talk about classical music or rock n roll, it's always with passion but also through their experience as all-time Angelinos and classically-trained professionals. Check their new podcast Mind Over Music. Vincent Fernanda and Vincent have been around the LA alternative music scene for almost a decade yet they never felt it was a real community. They came to the US with the same dream of joining a vibrant community of artists but they soon realized the Laurel Canyon, Sunset Strip, and Fairfax High School days were long gone. Because talent is still brewing and because L.A. deserves another chapter in the music history books, we decided to help by giving a voice to a new generation of rock bands and connect them to the many fans & professionals that are hoping to see a new scene arise. Join the movement! --- Send in a voice message: https://anchor.fm/hangingonsunset/message Support this podcast: https://anchor.fm/hangingonsunset/support