Achieving brand consistency can be a real challenge, especially if you’re an emerging franchise experiencing massive growth. In this episode, Mallory shares advice on how to position your digital marketing efforts within your franchise system to create brand consistency across your entire network.   It’s the job of the franchisor to set brand guidelines, so it should be the job of the franchisor to ensure they’re being met. Exerting corporate control over your SEO and creative assets will deliver a consistent customer experience online and in-store that aligns with your brand culture.   Today, Mallory breaks down a few key ideas designed to create consistency in branding across the board.   More specifically, Mallory covers: How to harness your National Marketing Fund to exert brand control across your network Creating content consistency through your organic marketing strategy The importance of franchisors supplying franchisees with brand-approved assets The most important goal for franchisees and how franchisors can support their success   This episode is brought to you by LSM.   Are you responsible for marketing in your organization? If so, you know the importance of getting the most out of your budget in order to prove the true value of your efforts through actual return-on-investment. Hammer Time is here to help you accomplish your marketing goals. In each episode, you’ll get answers to the most common questions I’m asked by business owners and marketing executives. Topics include how to build an effective marketing budget, common misconceptions with SEO, and automation tools to help drive your business forward. Subscribe on iTunes, Spotify or YouTube, and learn more about LSM at www.lsm.works.

In this week's episode of the Hammer Time podcast, Mallory Ham, Director of Business Development at LSM, speaks with Amber Bandukwala, Sales Director at AdTheorent.   Machine learning affects just about every digital advertiser out there, yet it's something that very few know much about. Amber, who also happens to be the very first guest on this podcast, will be breaking down how you can choose the best programmatic vendor for your needs and the many ways machine learning is harnessed across different AI-based ad platforms.    Amber’s entire career has been within the digital advertising landscape. She worked on the agency side for a while as a Media Planner & Buyer. About six years ago, she shifted gears over to the demand-side platform, and has been at AdTheorent ever since.   Today, Amber discusses: What programmatic advertising is and how it’s affected by machine learning Distinguishing factors between different machine learning platforms Why a customized algorithm is ideal for long-term campaign growth Incremental and decremental learnings as it relates to algorithms How the death of the cookie is going to impact machine learning and programmatic as a whole   Connect with Amber Bandukwala: https://www.linkedin.com/in/amber-bandukwala-01732652   Learn more about AdTheorent at https://www.adtheorent.com/   This episode is brought to you by LSM.   Are you responsible for marketing in your organization? If so, you know the importance of getting the most out of your budget in order to prove the true value of your efforts through actual return-on-investment. Hammer Time is here to help you accomplish your marketing goals. In each episode, you’ll get answers to the most common questions I’m asked by business owners and marketing executives. Topics include how to build an effective marketing budget, common misconceptions with SEO, and automation tools to help drive your business forward. Subscribe on iTunes, Spotify or YouTube, and learn more about LSM at www.lsm.works.

In this week's episode of the Hammer Time podcast, Mallory Ham, Director of Business Development at LSM, shares a couple of her favorite digital marketing buzzwords to break down two of the most common misconceptions around SEO.   Today, Mallory covers: How much backlinking actually affects SEO performance Why search rankings aren't the end-all-be-all of your SEO performance What the ultimate goal of your SEO strategy should be The KPIs that play a major role in your search rankings   This episode is brought to you by LSM.   At LSM, we understand the needs of business owners, and facilitating those needs is our top priority. More than just a digital marketing agency, LSM is a true partner, and we consider ourselves to be an extension of your team.   With LSM by your side, you can trust that our dedicated team of specialists will be bold in the strategies we employ, always consider industry best practices, and take pride in the results we produce. Why? Because your goals are our goals, and your success is our success.   Find out how you can take your business' online marketing to the next level at https://lsm.works/  

In the very first episode of the Hammer Time podcast, Mallory Ham, Director of Business Development at LSM, shares the top five things to consider when selecting the right marketing partner for your needs.   In each episode, Mallory will be sharing insights, tools, and resources to help you turn your marketing budget into actual return on investment.   Today, Mallory poses 5 questions to ask yourself when evaluating potential third-party marketing partners: Are they transparent in their approval and reporting process? Does the agency truly understand the metrics that matter most to my business? Do they have relevant experience and learnings from past projects to help strengthen my marketing? Does their pricing structure reflect a long-term relationship? Does my brand align with their agency culture? Connect with Mallory Ham: https://www.linkedin.com/in/mallory-ham-5a9108101/    This episode is brought to you by LSM.   At LSM, we understand the needs of business owners, and facilitating those needs is our top priority. More than just a digital marketing agency, LSM is a true partner, and we consider ourselves to be an extension of your team.   With LSM by your side, you can trust that our dedicated team of specialists will be bold in the strategies we employ, always consider industry best practices, and take pride in the results we produce. Why? Because your goals are our goals, and your success is our success.   Find out how you can take your business' online marketing to the next level at https://lsm.works/