It's obvious smaller businesses can have fewer digital touchpoints, but that doesn't mean they have less data...or that this data is less valuable. Connecting the unconnected is still just in its infancy, as a growing number of companies have decided to just suck it up and start building APIs for the everyman. In this episode we're joined by Founder of Codat, Peter Lord, and Medha Agarwal, Principal at Redpoint Ventures, to discuss the business of API development and growing world of opportunities for it.