<p>In this episode, Robin Vander Heyden (ManyRequests) talks about:</p><ul><li>Leveraging Facebook Community, Reddit and ProductHunt to get early customers</li><li>Building specific content for every step in the marketing funnel</li><li>Prioritising distribution channels before product development as a growth strategy to bootstrap development</li><li>Pre-sale as a way to validate your business model and idea, and recruiting early adopters</li><li>Leveraging multiple customer channels to generate micro-conversion to find captive leads</li><li>Establishing clear structure and processes that help scale the operational aspect of the business early on</li></ul><p>Podcast information:</p><ul><li><a href='https://www.theravenry.com/growthmultiplier'>Website</a></li><li><a href='https://www.linkedin.com/showcase/growthmultiplier'>LinkedIn</a></li><li><a href='https://feeds.buzzsprout.com/1576762.rss'>Feed</a></li><li><a href='https://twitter.com/rickywillianto'>Host: Ricky Willianto</a></li></ul>

Growing two bootstrapped startups by being a good online citizen with Jesse Hanley (Bento and TalentTree)

The pursuit of growth is never-ending for any business - from a small startup all the way to a large global corporation. The Growth Multiplier podcast examines pathways, strategies, and hacks companies have explored and tested in their efforts to scale up their businesses. In each episode, host Ricky Willianto - co-founder of Ravenry - speaks with CEO's, growth hackers, product managers, and marketers all around Asia to find nuggets of wisdom and insights from their journey multiplying growth. Ricky and his guests discuss viral marketing, community building, pricing strategies, channel development, and also company culture and people. Growth Multiplier explores not only replicable successes, but also phenomenal failures that we all can learn from.