In this episode, Adam Callinan sits down with Brynn MacLennan, founder of Slate Flosser, to break down how she built a fast-growing oral care brand from scratch. From early product validation with dentists to raising $200K on Kickstarter, Brynn shares how she scaled to $1M in revenue and made the jump from DTC into retail.

This is a real look at what it takes to build, test, and grow a physical product brand in today’s market.

🚀 What You’ll Learn

•  How Brynn validated her product before going all in 
•  The path from Kickstarter to $1M in revenue 
•  What it takes to land retail deals with Target 
•  Why DTC success matters before scaling retail 
•  The biggest mistakes founders make with pricing and margins 
•  How to build brand awareness in a crowded category 
•  The mental side of entrepreneurship and staying resilient 

🧠 Key Takeaways

•  Validate first—don’t build blindly 
•  DTC creates leverage for retail expansion 
•  Pricing and margins will make or break your growth 
•  Influencers can outperform paid ads when done right 
•  Focus and consistency beat chasing every new channel 

🔗 Explore More

👉 Pentane: https://www.pentane.com
👉 Growth Mavericks Podcast: https://www.growthmaverickspodcast.com
👉 Slate Flosser: https://slateflosser.com