In this episode, Adam Callinan sits down with Taylor Artman, founder of Surf & Turf Club, to unpack how he scaled a golf lifestyle brand into 650+ retail locations across 42 states and multiple countries—all while generating just ~2% of revenue from e-commerce. 

Taylor’s journey is anything but conventional. After a career-ending injury, he pivoted from professional golf into entrepreneurship, building Surf & Turf Club from grassroots community roots into a wholesale powerhouse inside elite country clubs and pro shops.

🚀 What You’ll Learn:

•  How Surf & Turf Club landed in 100+ retail accounts early—before even launching a website 
•  The $4K sponsorship strategy that generated $43K in wholesale orders overnight 
•  Why wholesale can outperform DTC in today’s high CAC environment 
•  The real reason most brands struggle with paid ads (and what actually works now) 
•  How athlete mindset—resilience, discipline, and discomfort—translates into business success 
•  Why focusing on a single product category (headwear) accelerated growth 
•  The dangers of “shiny object syndrome” in both product and marketing 

🧩 Key Takeaways:

•  You don’t need viral ads to build a scalable brand—distribution can be your moat 
•  CAC pressure is forcing a rethink of DTC-first strategies 
•  Deep focus beats broad expansion in early-stage growth 
•  Small wins compound—both in sports and in business 

This episode is a masterclass in playing your own game, building with discipline, and scaling a brand through unconventional channels.

🔗 Explore More:

👉 Pentane (Financial Command Center): https://www.pentane.com
👉 Growth Mavericks Podcast: https://www.growthmaverickspodcast.com
👉 Surf & Turf Club: https://www.surfandturf.golf