Growth Diaries by Zenoti
Growth Diaries by Zenoti
Zenoti
Welcome to Growth Diaries by Zenoti, where success stories of the beauty, wellness, and fitness industries come to life. Hosted by Sudheer Koneru, Zenoti’s visionary founder and CEO, this podcast offers a front-row seat to candid conversations with trailblazing entrepreneurs. Discover how they built thriving brands, tackled growth challenges head-on, and turned ambition into reality. Each episode delivers unfiltered strategies, behind-the-scenes stories, and actionable insights from leaders who’ve overcome real-world obstacles. Whether you're an aspiring business leader or a seasoned entrepreneur looking to gain insights from experts who’ve already triumphed over challenges, Growth Diaries is your roadmap to navigating and mastering business growth.
Growth lessons from franchise founders who got it right
In this special episode of the Growth Diaries podcast, host Sudheer Koneru brings together franchise leaders from across the beauty, wellness, and fitness landscape to discuss how they’ve strategically expanded their service offerings while staying true to their brand missions.
Jul 14
26 min
75% Revenue From Memberships?!
In this special episode of the Growth Diaries podcast, host Sudheer Koneru brings together franchise leaders from across the beauty, wellness, and fitness landscape to unpack three pillars that separate thriving franchise systems from the rest: membership models, franchisee support infrastructure, and data-driven performance management.
Jun 30
32 min
What 350 competitors in Japan couldn’t replicate
Franchise business model success, company culture, and employee benefits drive growth in the wellness industry and beauty business franchising. Host Sudheer Koneru talks with top wellness leaders about why your people are what drives success. You will find out how to build unstoppable brands by prioritizing stakeholder success and authentic culture. This episode covers how to scale your business while keeping your team engaged and your brand standards high.
Jun 16
34 min
Second Generation, First in Purpose: Wulan Tilaar on Carrying Forward a Family Mission
Wulan Tilaar, second-generation leader of Indonesia's iconic Martha Tilaar Group, shares the deeply personal story behind one of Southeast Asia’s most storied beauty and wellness empires. From her mother’s humble beginnings in a four-by-six-meter garage salon to a franchise network spanning 40+ locations across Indonesia and beyond, Wulan reveals how a chance encounter with a human trafficking survivor in Hong Kong transformed the company’s mission, shifting from profit-driven growth to women’s empowerment through free vocational training.
May 26
48 min
How SILK Laser grew from a garage to 200 clinics with Martin Perelman
From a $200K shoestring budget and two second-hand lasers repaired in a Sydney garage to nearly 200 clinics across Australia and New Zealand, Martin Perelman’s story is a masterclass in patient, disciplined growth. In this episode of Growth Diaries, Martin, Founder and Managing Director of SILK Laser Clinics, joins host Sudheer Koneru to dive into how four friends with no industry experience built one of the most respected names in the cosmetic and wellness industry.
May 5
37 min
From 1 salon to 18 without investors: The playbook behind Epic Hair Designs
It’s 2008, and a retail manager with no hairdressing background convinces his parents to lend him money for a salon purchase. Two days. That’s all it took. Then the Global Financial Crisis hits just as the keys trade hands, and most people would’ve called it a disaster. But Brendon saw it differently. Today, Epic Hair Designs operates 18 salons across Brisbane and the Gold Coast, employing over 200 hairdressers and apprentices, and has become a blueprint for building a thriving multi-location beauty business in an increasingly competitive market. In this episode of Growth Diaries, Brendon Mann, Owner and Director at Epic Hair Designs, shares the full story.
Apr 14
36 min
Sarina Paulson on leadership, salon growth, and building Willo Salons
She purchased a hair salon just three months before a global pandemic shut down your entire industry for six months. Most entrepreneurs would see this as the worst possible timing. However, Sarina Pualson saw it differently. In this episode of Growth Diaries, Sarina, CEO of Willo Salons, joins host Sudheer Koneru to discuss her unconventional path from studying criminal justice and rising through JCPenney’s corporate ranks to acquiring and transforming a salon business just before the pandemic.
Mar 31
37 min
Building a 15-location Med Spa brand through client experience, culture, and smart growth
When Emily Fernandez decided to leave her stable career as a patient experience officer at a three-hospital healthcare system, she was solving one problem she observed in her husband’s OB/GYN office, where aesthetic clients sat in waiting rooms next to women dealing with cancer diagnoses and complicated pregnancies. In this episode of Growth Diaries, Emily Fernandez, Co-founder and VP of Operations at Evolve Med Spa, joins host Sudheer Koneru to explore how a hospital patient experience leader turned a side aesthetic project into a 15-location powerhouse brand in just four years.
Mar 17
52 min
Beny Molayev’s journey from $34 a week to 9 salons
He arrived in America at 17 years old with no money, no English fluency, and no real plan beyond ambition. 25 years later, he has built a nine-location salon empire, created a product line distributed to over 2,000 salons nationwide, and developed a franchising model that’s fundamentally changing how stylists become business owners. In this episode of Growth Diaries, Beny Molayev, President of Hair Bar NYC, joins host Sudheer Koneru to dive into how he transformed from an immigrant with no English, no license, and no connections into the owner of nine thriving salon locations across New York and Florida.
Feb 24
53 min
How RockBox built a model people actually stick with
Roger Martin, a 3X Founder, CEO, Podcast Host, and Author, didn’t start his entrepreneurial journey in his twenties. He started it at 46 after a long, successful career in pharma by betting on something far more personal: health, fitness, and human connection. In this episode of Growth Diaries, Roger joins host Sudheer Koneru to explore what it really takes to build and scale two national franchises to 100+ locations through a customer-centric business model that drives loyalty and why listening transforms your team’s approach to growth.
Feb 10
59 min
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