Freelance has been an enticing proposition for many, for years. And for some, COVID seemed to turn its appeal into overdrive. The opportunity for remote work and the strong need for on-demand talent have been at least two key reasons for its growth amongst not only industry veterans as has been the norm within strategy, but amongst more junior to mid-weight talent as well.

In this week’s episode of GrowOp, we sat down with Trent Fulton, Chief Collaboration Officer at Yes&, a business which connects clients and agencies in need of project based strategic planning with the most experienced battle tested freelance talent in the country, to find out whether freelance is the future of strategy.