Grow Op
Grow Op
APG Canada
E5: What is the Future of Agency Models?
30 minutes Posted Mar 29, 2022 at 12:04 pm.
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For years we’ve been lamenting the death of the traditional agency model. Yet for all our complaining, there are few agencies that have actually tried to do something different. Then along came Oliver. Oliver is the world's first and only company to exclusively design, build, and run bespoke in-house agencies and marketing ecosystems for brands. It has an enviable client list including Unilever, Google, Adidas, and many more. In 2021, they were named Adweek's fastest growing large agency for the second consecutive year. With 183% growth, their success is pretty hard to argue with.

What’s really interesting about Oliver isn’t that they’ve just disrupted the agency model but that they are continuing to reinvent themselves. Whereas most agencies have barely changed in 50 years, their model is still evolving. Find out what Dave thinks is next for the industry, why clients and employees can’t get enough of the model, and where Oliver will go next.