Featuring Kate Bradley Chernis, CEO of LatelyKate Bradley Chernis is the Founder & CEO of Lately, which uses AI to automatically transform long-form content like blogs, podcasts, and videos into dozens of "smart" social posts it learns will yield the highest engagement from your audience. Episode Quote:“The first thing is, think about what your objective is. So for any email, text, social media post, what is the point of it? It’s not just to tell people what you’re having for lunch. With a social post, there’s only two, (possible objectives) it’s click or reshare. That’s it. When you’re smaller, it’s much harder to capitalize on a click. But a reshare is a lot easier.”Visit the complete episode page to learn more. Or subscribe to the GRIN Gets Real podcast wherever you listen to podcasts.