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This is a one-stop-shop kind of an episode. As we wrap-up a year of the GRIN Gets Real podcast, we’re thankful for all those who said yes and stopped by to drop their knowledge.The GRIN Gets Real team has put together the best of the best for you to enjoy as you walk the dog, when you’re running on the treadmill, cleaning the house, enjoying a cup of coffee, or however you listen.Who you will hear in this episode….Neal SchafferKate Bradley ChernisShirin OreizyRayhan PereraMatt BarnettDerric HaynieClaire LeonJessy GrossmanCarrie Melissa JonesJosh RoushJustin MooreAnthony BlatnerAllison BrownJoe PulizziKathleen BoothDavid WachsAlexander LowRe PerezCarla JohnsonKurt Philip

Featuring Sarah Grosz, Head of Influencer Marketing at MuteSixHow to growth hack influencer marketing for maximum ROIIn our latest Brands Talking Influencers fireside chat series, I satSarah, Head of Influencer marketing from MuteSix. Influencer Marketing Award bronze winners for Most Effective Campaign for ROI MuteSix we unpacked what it takes to create a campaign and program that delivers a return every time, regardless of industry.We also explored:What makes an influencer campaign successfulHow to create a single process that works for any brandHow to find the right influencer for your brand using that processSetting up the ideal workflow for your influencer marketing programDuring this special crossover podcast the conversation continued. We took all the unanswered questions from the live webinar to get you the answers you were looking for.Watch the complete fireside chat here.Or subscribe to the GRIN Gets Real podcast where you listen to podcasts.

Featuring Kurt Philip, Founder & CEO of ConverticaKurt started Convertica in 2016 after noticing a huge demand in the market after doing CRO on his own portfolio of websites. After four years, Convertica has worked with more than 650 businesses in countless verticals and monetization methods, and run more than 7,000 split tests.Episode quote:“If you have a new product, go out and give the product away in exchange for a review. It’s a little bit of a gray area, because I know on Amazon they don’t like people to do that … But you need that to be able to actually get the people to test it.”Visit the complete episode page to learn more. Or subscribe to the GRIN Gets Real podcast where you listen to podcasts.

Featuring Carla Johnson, Speaker. Author. Marketing & Innovation StrategistCarla is a world-renowned storyteller, an entertaining speaker, and a prolific author. Having lived, worked, and keynoted on five continents, she’s partnered with top brands and conferences to train thousands of people how to rethink the work that they do and the impact they can have. Her visionary expertise has inspired and equipped leaders at all levels to embrace change, welcome new ideas, and transform their business. Her work with Fortune 500 brands served as the foundation for many of her books. Her tenth, RE:Think Innovation, busts the myth that innovation is something that requires a specific degree or special training. In fact, Carla explains why, to be a successful company in today’s hyper competitive, customer-driven world, finding opportunities through innovative thinking must be everyone’s business. Her goal is to teach one million people how to become innovative thinkers by 2025. Episode quote:“Innovation is the ability to consistently come up with new great and reliable ideas, simple sentence, but some really important words in there. ”Visit the complete episode page to learn more. Or subscribe to the GRIN Gets Real podcast where you listen to podcasts.

Featuring, Re PerezA former Fortune 500 Brand Consultant turned Entrepreneur, Best Selling Author, Keynote Speaker, and the CEO and founder of Branding For The People, an award-winning branding agency that creates world-class brands that accelerate business growth. With a proven track record advising purpose-driven entrepreneurs and conscious small-to-midsize businesses across 100+ different industries and professions, his clients credit him for positively transforming the trajectory of their business. In addition, as a member of B1G1, a portion of his agency’s proceeds are given to high-impact projects in connection with his agency’s commitment to be a business for good.Connect with Re on LinkedIn: https://www.linkedin.com/in/re-perez-branding/Episode quote:“ Brands create an emotional connection with their target audiences. And if they're communicating to, and we happen to not be the target audience, it should create an emotional connection of like, I don't connect with this brand, or I do. ”Visit the complete episode page to learn more. Or subscribe to the GRIN Gets Real podcast where you listen to podcasts.

Featuring Greg Tezlaff and Matt Marconi from Nutrabolt.Building & scaling an influencer marketing machineNutrabolt, is the leading independent sports nutrition company in the world. With a mission to innovate, inspire, and make products that maximize human potential they leverage the power of influencer marketing to spread their message and share their brand story. During our chat on the Brands Talking Influencers fireside chat, we will dove into the value of setting up the right workflow and exploring how every prospective influencer has potential.In our live conversation we explored:7-step process to their influencer outreach funnel.A tiered approach to creating a high-performing program.Maximizing all your influencer-generated content.How they set-up the foundation for a turnkey program.During this special crossover podcast the conversation continued. We took all the unanswered questions from the live webinar to get you the answers you were looking for.Watch the complete fireside chat here.Episode page here.

Featuring Dan Gingiss, Customer Experience Coach | Author | Podcaster His 20-year career has consistently focused on delighting customers. He has held leadership positions at three Fortune 300 companies – McDonald’s, Discover and Humana – in customer experience, marketing, social media and customer service. He is now an international keynote speaker and experience consultant. Dan is the author of the book, Winning at Social Customer Care: How Top Brands Create Engaging Experiences on Social Media, a host of the Experience This! Show podcast and a regular contributor to Forbes. He has been named one of the “Top 100 Digital Marketers of 2019” by both Brand24 and BuzzSumo and one of the “Top Customer Service Influencers” by Fit Small Business.Dan earned a B.A. from the University of Pennsylvania and an M.B.A. from the Kellogg School of Management.Episode quote:“The customer experience encompasses every single interaction that a customer has with your company… I believe that everyone has a role in the customer experience, even if you’re not directly customer-facing. Everyone’s in the business of customer service.” – Dan GingissVisit the complete episode page to learn more. Or subscribe to the GRIN Gets Real podcast where you listen to podcasts.

Featuring Alexander Low, Head of Enterprise Operations & StrategyWith over 15 years Business Development experience, working within professional services, formerly of PwC, Berwin Leighton Paisner & JLL. He has spent the last 4 years consulting back into the industry, helping BD & Marketing teams, Lawyers, Attorneys, Consultants, understand how to build social media and the behaviour changes required, into their go-to-market strategy. He leads the Enterprise business at Lately, an A.I.-driven content creation, scheduling and amplification technology company.Episode quote:“I always encourage people to go into LinkedIn type in your ideal customer segment of cmo, CFO CTO, what have you then do second in the industry you want that's your network of potential influence. And by that I mean how many introductions you can get straight out the gate because an introduction or referral is the best way to start sales come sales conversation.”Visit the complete episode page to learn more. Or subscribe to the GRIN Gets Real podcast where you listen to podcasts.