Is influencer marketing exclusive to direct to consumer eCommerce brands? Can influencer marketing strategy be applied to a b2b marketing strategy? Which social platforms should a b2b company use? Should they use micro-influencers or KOLs (key opinion leader)? In this episode, the GRIN team explores the power of influencer marketing in the business to business space and how it can be leveraged to increase brand awareness and drive sales.Want to learn more about GRIN? Come check it out! www.grin.co