In this episode of the Greenwich Means Business Podcast, host Nataly sits down with Octavio, lecturer and researcher at the University of Greenwich, to unpack what marketing really is — and what it definitely isn’t.The conversation covers everything from debunking common marketing myths (no, marketing isn’t just posting on Instagram, and it can’t save a bad product), to understanding the difference between qualitative and quantitative research, to how AI — including the rise of Agentic AI — is reshaping marketing education and the profession.Drawing on his international background and academic expertise in consumer behaviour, Octavio shares insights on studying marketing, choosing the right master’s degree, building a future‑proof career, and why strong fundamentals and cultural understanding matter more than ever in an AI‑driven world.Perfect for students, aspiring marketers, and anyone curious about the future of marketing and education.

In this inspiring episode of Greenwich Means Business, host Nataly Vivanco sits down with Junior Ogunyemi, entrepreneur, author, speaker, and Enterprise Advisor at The Generator, to unpack the real story behind his extraordinary journey.From being known as “the entrepreneurial kid” at university to launching a successful business before graduation, Junior shares how early exposure, environment, and sheer determination helped shape his path. He opens up about the pressure of youth entrepreneurship, the misconceptions fuelled by social media, and why validating your ideas with real people (not just ChatGPT!) is the most important step for any aspiring founder.Junior also reveals the incredible story of how he accidentally became a published author at just 21, writing his entire book in three weeks, and how that experience catapulted his speaking career across the UK.

In this episode of the Greenwich Means Business podcast, we sit down with Frederick Afrifa. Athlete, motivational speaker, and former contestant on The Apprentice. Frederick shares his journey from moving to the UK as a young teenager, to pursuing athletics at national level, overcoming major setbacks during Covid, and ultimately rebuilding his career through public speaking and entrepreneurship. Tune in to hear how his resilience, drive and personal transformation now shape his mission to help others communicate with confidence and purpose.

In this episode of the Greenwich Means Business podcast, we sit down with Lucien von Schomberg, Senior Lecturer at the University of Greenwich and Programme Leader for the new Entrepreneurship and Innovation course. Lucien shares the inspiration behind the programme, its relevance in today’s rapidly changing world, and how it aims to empower the next generation of innovators. Tune in to explore how Greenwich is shaping entrepreneurial minds and fostering real-world impact.

Join Agneta, Recruitment Officer from the University of Greenwich's UK Student Admissions team, to break down everything you need to know about university clearing. Whether you're a student preparing for results day, a parent supporting someone through the process, or simply curious about how university admissions work, this episode provides practical tips, essential documents to prepare, and insider knowledge to make clearing a seamless experience. Visit gre.ac.uk/bus for more information on business courses at the University of Greenwich. 

Join host Nataly Vivanco as she chats with Keeley Wolley, an intuitive alignment coach who transformed her life after experiencing corporate burnout following a 23-year career. In this insightful conversation, Keeley reveals practical strategies for saying "no" in professional settings, overcoming imposter syndrome, and breaking free from people-pleasing tendencies. Whether you're a student entering the workforce, an executive feeling overwhelmed, or someone questioning your career path, this episode offers valuable guidance on creating a life of purpose and joy. Visit gre.ac.uk/bus for more information on business courses at the University of Greenwich. 

Join us as we chat with Sharod Johnson, a University of Greenwich alumnus who transformed his career from sales in Florida to becoming a Local Specialist at Barclays in London. Sharod shares his inspiring journey of making a bold move across the Atlantic.

Join Dr. Nicky Garsten as she chats with Siobhan Filsell, a University of Greenwich public relations and communications graduate who’s made waves in sports communications—from McLaren F1 to leading at Two Circles. Siobhan shares her journey from a country town to London, why she chose Greenwich, and how she tackled loneliness at uni while building a strong support network. Plus, she dives into breaking into the industry, overcoming challenges (and thriving) as a first-gen student, and the fast-changing world of sports PR. Whether you're studying PR or want to, love sports marketing, or just want career insights, this conversation is packed with real talk and inspiration.Visit gre.ac.uk/bus for more info on this course and much more.

In this informative episode, Graeme Tong, Head of International Recruitment at the University of Greenwich, provides a comprehensive overview of the international student application process. He discusses key topics including application methods through UCAS and education agents, visa requirements, financial considerations, and available support services. The episode covers essential information about tuition fees, scholarships, English language requirements, and the extensive student support systems available on campus. Whether you're considering undergraduate or postgraduate studies, this episode offers valuable insights into studying at Greenwich as an international student, from application through to arrival and settling into university life in London.

Episode 26 of the Greenwich Means Business Podcast. In this episode we speak to Kate, an Advertising and Digital Marketing student. Kate talks about her course, joining societies, the careers service available to students and shares the wide range of experience she's built up over her three years of university.