The Potentializer Podcast
The Potentializer Podcast
Lance Edwards
Episode 7: From Data to Deals — How "Jack & Jill" Built a Land Empire from the Back of a Boat with Jack Butala & Jill DeWit
37 minutes Posted Oct 9, 2025 at 11:20 pm.
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Show notes

What if you could flip land from anywhere in the world — even from the back of a boat?

In this episode, Lance talks with Jack and Jill, the powerhouse couple behind Land Academy, who've completed over 16,000 land transactions and built a thriving community of data-driven
investors.

They share how they turned recession setbacks into opportunity, what makes land the simplest
and most overlooked niche in real estate, and why their business model thrives on partnerships, precision, and a little bit of humor.