The Potentializer Podcast
The Potentializer Podcast
Lance Edwards
Episode 6: Acres of Diamonds: Turning Life's Setbacks into Side Hustles with Bart Merrell, The Side Hustle Samurai
46 minutes Posted Aug 20, 2025 at 11:21 pm.
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In this episode of The Potentializer Podcast, Lance Edwards sits down with Bart Merrell—international entrepreneur, author, and the "Side Hustle Samurai." Bart is on a mission to help people create financial security by monetizing what they already know, already do, and already love.

From growing up on a pig farm in New Mexico, to DJing as a teen, to bungee-jumping in Japan, Bart has turned life's opportunities (and even its setbacks—including the amputation of his leg) into income streams. His philosophy is simple but powerful: when life gives you lemons, build a lemonade stand and sell the stuff.
In this conversation, Bart and Lance explore:

  • Why everyone needs a side hustle (or three).
  • How to recognize overlooked opportunities right under your nose.
  • The biggest mistake people make when choosing a side hustle.
  • How Bart transformed personal tragedy into a way to serve others.
  • The "Acres of Diamonds" story that will change how you see your own opportunities.