In this episode, <a href='https://www.linkedin.com/in/jay-worth'>Jay Worth</a> welcomes Tony Ricketts to the show! Tony worked in the landscape industry and realized quickly that he didn&apos;t enjoy the work but loved the industry and the people. He combined a passion for a digital workspace with his knowledge of the Green Industry, and Lawnline Marketing was born! During the conversation, Tony gives us his keys to success: systems for operations and training, consistent marketing and recruiting efforts, and being an active member of the local community. <a href='https://lawnline.marketing'>Visit Lawnline Marketing&apos;s Website</a> Email Tony: <a href='mailto: tony@lawnline.marketing'>tony@lawnline.marketing</a> Call Lawnline Marketing: <a href='call: 813-944-3400'>(813)944-3400</a> <a href='https://www.linkedin.com/in/tonyricketts/'>Follow Tony on LinkedIn</a> <a href='https://www.facebook.com/tonyrickettsfl'>Follow Tony on Facebook</a>

Being A Leader People Want To Follow

This podcast is for the tree care and landscape professionals who see themselves as business people, not just arborists or landscapers that only care about shiny new equipment and sharp blades. Green Industry Perspectives shares stories of the industry pros who are doing things right. Whether they are scaling their business effectively, or simply have a solution to your nagging issue, our guests provide you perspective on what success looks like in the green industry.