Entertaining, 90 second stories about everyday people like you who had an idea, took action, overcame hurdles and created a famous business, brand or invention we all know.

But we don't tell you who it is until the end!

Over 300 stories to date in our growing library.

Shoults and Woodruff were real estate partners who built a grand real estate development in the hills overlooking their city. They built a crazy big, temporary sign to promote the development that was 50 feet tall and had over 4,000 lights. Then the sign took on a life of its own.

Shoults and Woodruff were real estate partners who built a grand real estate development in the hills overlooking their city. They built a crazy big, temporary sign to promote the development that was 50 feet tall and had over 4,000 lights. Then the sign took on a life of its own.

#119 - Shoults & Woodruff / A Sign of Things to Come

Evelyn lived in Detroit and one day she made a dessert for her husband’s boss. It was a hit. So naturally she opened a dessert shop and it was all a massive success. The End. Well, not really.

Evelyn lived in Detroit and one day she made a dessert for her husband’s boss. It was a hit. So naturally she opened a dessert shop and it was all a massive success. The End. Well, not really.

#311 - Evelyn takes the cake!

After 40 attempts, Norm finally figures out how to prevent rust forming on rockets by properly displacing the water. Then his employees start sneaking the stuff home.

After 40 attempts, Norm finally figures out how to prevent rust forming on rockets by properly displacing the water. Then his employees start sneaking the stuff home.

#15 - Norm / Keep Trying

Margo was at home nursing a cold when she saw a 1980s cult movie on TV. After licensing the rights from the studio for next to nothing she turned it into a big musical. But how to finance it?

Margo was at home nursing a cold when she saw a 1980s cult movie on TV. After licensing the rights from the studio for next to nothing she turned it into a big musical. But how to finance it?