Karen Gershowitz started her career as a marketing researcher at American Express and Emery Worldwide. She was then a partner at BAI Global, a marketing consulting and research firm. In 1991 she founded Strategic Action Inc., a marketing strategy consultancy working with Fintech, performing arts and other not-for-profit institutions. We discuss: Trying not to be the best-kept secret in the United States [ The structure of Score: where to start when growing a business [ Why a consultant can’t be a jack of all trades [ Why consultants should be partners as well [ The importance of having a good political radar [ The three big things consultants can do that employees can’t [ Out there lonely with the worst demons [ Since 2017 she has been a mentor at Score NYC. Her clientele are mainly individuals looking to start or grow a consulting business. Karen teaches three webinars on consulting for Score. Karen is also the author of Travel Mania: Stories of Wanderlust. Learn more about Karen at https://newyorkcity.score.org and LinkedIn.