Brad Flowers co-founded Bullhorn, an agency that builds impact brands with language and design. Brad leads naming and language generation at Bullhorn. He has a degree in literature, which he finds more useful than he expected. He co-founded the non-profit bike shop, Broke Spoke. Brad is also the author of The Naming Book. He lives with his wife and two kids in Lexington, KY. We discuss: How a literature degree can make you unexpectedly successful [ Cash is king or cash is queen [ The seed of a naming book [ How to pitch a name to your family [ The biggest problem in naming your business [ A pretty good name for a florist [ Criteria for choosing the best name for your company [ Some of the most interesting names for consulting businesses [ The whole point of thinking more widely [ Learn more about Brad at https://www.thenamingbook.com/ and https://bullhorncreative.com/.