For our first-ever episode, we're sitting down with fashion & games marketing leader, Amanda Lulewicz of Muus Collective! We learn how Amanda upended the traditional marketing playbook in bringing Muus Collective's latest title, BELLEMINT, to the global stage, and unpack how the game is partnering with fashion retailer, REVOLVE, to drive real-world value for a different (and growing) type of audience. Amanda also explains how social, community, and inclusivity-building efforts contributed to the game's success - plus with a very special announcement for BELLEMINT players this month.Topics addressed in this episode:How Muus Collective is building for the non-traditional gamer with its latest title, BELLEMINTHow Amanda’s team is approaching user monetization differently via their partnership with fashion retailer, REVOLVEGenerating user value both with and outside of the game in a way that motivates players to come back How Muus Collective is appealing to GenZ audiences and self identified ‘non-gamers’The role of social and community in BELLEMINT’s development and ongoing growth strategyNon-traditional marketing and measurement strategies enlisted by Amanda throughout her time at Crowdstar, Glue, EA and Muus CollectiveThe key differences between working at a AAA studio and a small games startupTo get in touch with the show, click HERETo connect with Amanda, click here HERETo learn more about Muus Collective, click HERE To learn more about Plunge Games, click HERE