Most entrepreneurs start their business with the hope of enjoying the gravy of life. They want to get out of the drudgery of the 9-5 workday and having to answer to a boss. They are tired of losing control of their schedule. They want to take vacations whenever they want. These entrepreneurs want their freedom.  For many, the gravy of business life is all about calling their own shots, winning as an entrepreneur and hitting the jackpot when it comes to reaching their dreams. Yet, in this pursuit to reach their goals, most aren't focusing on the most important ingredient of success. Join Michael as he reveals what it takes to serve up the gravy of your dream life.

Marketers have been trying to build a better mousetrap since "Building a better mousetrap" was actually a fresh, new saying. The idea, of course, is to lay down the perfect piece of cheese on a ready to swing trap...and just wait until those whiskers appear. Over the last ten years, some marketing professionals have advocated the use of "Clickbait" as a cheese. Yet, there is a huge problem with this approach, and it's one no one is talking about. Join Michael as he explains the best strategy for attracting elite customers.

How are you going to finance that big business idea? It's the money you feel you need in order to transform your entrepreneurial dreams into reality.  What approach are you going to take in order to achieve this lofty goal? Family money? Venture capital? Angel investors? Or then there are the "creative financing" options of home re-financing and...gasp..credit cards. What's the best way to get your business funded? Join Michael in one of his most important podcast episodes. The answer is going to surprise you and could change your business plan dramatically.

One of the most quintessential elements of marketing is understanding the subtle triggering moment between when a PROSPECT becomes a CUSTOMER. This is especially true when launching something new...something exciting...something being offered for a limited time only. Because, it's at this point you need to sell to the Early Adopters. Those are the special brand of people...who want to be first. Yet, as much as they want to be the first to enjoy your brand, there is something holding them back that will keep them from being your critical first wave of buyers. Join Michael as he reveals this marketing secret and shares how to help your customers be the first to succeed.

It seems like every entrepreneur is seeking out the Holy Grail of success when it comes to starting and growing their business.  Sadly, many of them are pursuing a pot of gold at the end of a rainbow that never even starts, let alone ends.  This typically takes business owners through a distracting target of seeking out hacks and tricks and shortcuts to high revenues and big profits. In more cases than not, even if they do find a few stray tokens of gold, the discovery seems hollow and ultimately dissatisfying. Join Michael as he gives a valuable insight into exactly how you can truly leap into success. 

One of the most difficult aspects for entrepreneurs when it comes to communicating in these modern times is that they are marketing with permanent ink. Because once you hit that publish or post button, it is LIVE. It is on the Internet. It is hurtling through the universe in data streams traveling with power and fury. The moment you hit that button, you are marketing with permanent ink. There is no looking back. It's gone, baby gone. This isn't Etch A Sketch where you can just shake it and it is erased. This isn't a dry erase board. There is no invisible ink in marketing today. So what you do? You listen to Michael in this important podcast episode for guidance on how to turn this concern into a distinct advantage.

Marketers love shiny new objects. They just can't help from chasing the butterflies of some new strategy, some new social network, some new marketing scheme. They want to be first to use it...first to understand it...and first to declare this new marketing phenomenon as the greatest thing since the beginning of time. That's fine. That's okay. It's good to introduce new ideas and strategies. But, this exuberance often leads to a place where these marketers can end up getting it all wrong.  It's here where you need to ignore them. Join Michael as he provides you with some key insider's insights on marketing experts.

No one ever loses as an entrepreneur. It's just that some take a much, much, much longer path to success than they should. And the problem is...they are reading the wrong maps. They are following the wrong guides. But, that's to be expected. There are so many "experts" and self-proclaimed "gurus" out there. Who do you follow? Which road do you pursue?  If you want to accomplish your goals in the straightest, most efficient way, it will require you to avoid the "tourist traps" of marketing.  Those are the tricks, hacks and strategies that everyone else is doing. Instead, you want the true inside scoop.  Join Michael as he shares this hugely important marketing concept when it comes to plotting out your pathway to success.

Big Foot...the Devil's Triangle...the Loch Ness Monster...and Crop Circles. Unexplained phenomenon. Baffling conundrums cloaked in deep mystery. All without clear and poignant understanding. Until this podcast episode. At least when it comes to Crop Circles. Because there is a revelation in marketing when it comes to Crop Circles that will dramatically improve all of your branding, marketing and advertising strategies...pretty much, from this point on. Join Michael as he reveals a mystery of marketing that is both deep and profound. 

Trying to get people to pay attention to your business is no easy task in this incredibly busy and over-messaged world. Then, once you actually get your prospect's or customer's attention...you've barely got your foot in the door. Getting them to buy...to give you their precious money and time...well, sometimes that can seem to be impossible. Even if you throw a ton of money at it with advertising to speed things up, it will still take time and energy and will drain your account. The good news is there is a better way, and it's one well known by experienced rainmakers. Join Michael as he shares the most treasured principle of a rainmaker.