Usually, when people talk about social media goals, they talk about things like driving traffic to a website or getting more members. But are they prepared to be successful when their ideal audience arrives at your website? We talk about inbound marketing and the importance of the member or customer journey!

Blake and KiKi interview nine-year-old Margaux Dare about the creation of her first YouTube channel, going through a rebrand, and collaborative creation.

Blake and KiKi talk about kids and social media by interviewing KiKi's daughter Margaux – the nine-year-old behind the YouTube Channel "Margaux Dare."

Misunderstanding influencer marketing can do more harm to your communication efforts can do more harm than good. Blake & KiKi explain why.

What's worse than spending hours on a social media campaign just to watch it fall flat and do nothing for your marketing campaign goals? STOP creating weak content and START creating content that converts. We discuss what that looks like in this awesome episode!

What are some of the elements of power content on social media? Just because you have a lot of content, doesn't mean you're set for social media. We explore!

How should you approach app development to ensure your app works best and how does that integrate with your social media marketing? We discuss (listen for the Weird Al app example...you'll love it)!

Who wants more fluff on social? Not us! Unless it's for the Fluffy Bunny Association. How do you bring more substance AND excitement to your social media content? We have the info you seek.

KiKi and Blake learn about guest Lauren Wolfe's favorite GIFs, the 6 keys to better visual storytelling, and so much more. If you hate clip art and love good storytelling, this episode is for you!

We talk about how people can use social media to create influence in politics and advocacy. We urge you to listen to this episode, passionately, and share with your friends!