In this special podcast episode, host Kerry Curran brings together the Affiliate Summit West Panel members for an industry leading discussion and a replay of the session titled: "P is for Performance – Unveiling Five Cutting Edge Strategies for Today’s Full Funnel PR." Kerry is joined by Yesica Lepe, Director of Content Partnerships, Meg Kernahan from Condé Nast, and Jamie Zimmerman representing ThirdLove, a valued client of Gen3. The team explores the importance of planning and...

In this podcast, Rob Schab from Levanta discusses the evolution of affiliate marketing and the game-changing benefits of Levanta for CPG and manufacturer brands. He explains how Levanta works, including tracking and data insights for brands. Rob also shares a success story with Ella Bella and provides an actionable insight for brands to consider using Levanta to expand their reach and drive more sales. Takeaways Levanta is an affiliate network specifically for Amazon sellers, providi...

Welcome to Gen3's Actionable Insights, where we provide performance marketing and affiliate strategies for driving business results. In this episode, we focus on partnerships and how they contribute to brand success. Our guest, Nikki Yorgiadis, Head of Gen3's Publisher Development team, brings over seven years of experience in the industry, with a background in academic research in advertising and marketing. With her expertise, Nikki sheds light on the evolution of affiliate marketing and the...

In this episode of Actionable Insights, Kerry Curran welcomes Heather James, the Event Director for Affiliate Summit, the world's largest event for the affiliate marketing industry. As Affiliate Summit West 2024 approaches, Heather shares insights into the history of the summit, its evolution, and highlights what attendees can expect from the upcoming event. From the Meet Market to new content tracks focusing on advanced affiliate management, influencer marketing, brand-to-brand...

In this episode, titled "Planning to Pivot - Proactive and Reactive Strategies for Maximizing Holiday 2023," we are joined by special guests David Gill, Vice-President of Consumer Insights at Rakuten Advertising, and Cary Pierce, Director for Global Agency Services. As we prepare for the holiday season and Cyber 5, we discuss the current shopper and advertiser behaviors based on the latest data. David shares insights into the steady improvement in 2023, highlighting specific categories ...

Coupon, Cashback & Conquesting. In episode Eleven, we focus on the world of coupons, cashback, and conquesting, exploring how aligning your brand strategy with consumer behavior can drive sales. Gen3 Marketing's special guest is Tiara Rea-Palmer, the Director of Partnerships at CouponFollow, with a wealth of experience in the affiliate industry spanning 16 years. Tiara has a unique perspective having worked on both the advertiser and publisher sides. She's a sought-after speaker, freque...

Introducing episode ten of Gen3's "Actionable Insights" podcast featuring Vikki Danielson from TV Scientific. Discover how TV Scientific is revolutionizing the world of TV advertising, particularly in the Connected TV (CTV) space. In this episode, Vikki shares insights into their unique pay-per-outcome model, which allows brands to pay based on real results, making CTV a performance-driven channel. Vikki also reflects on her diverse career journey in affiliate marketing, her transition...

In episode nine, host Kerry Curran speaks with Todd Crawford, co-founder of Impact.com, discussing affiliate marketing in the financial services sector. They explore the foundation and evolution of Impact.com, the growing significance of affiliate strategies for financial firms, and consumer behavior in the financial services decision-making process. The conversation emphasizes the challenges and complexities of affiliate marketing in the regulated financial industry and provide...

In this podcast episode, Gen3 Marketing welcomes Todd Crawford, one of the co-founders of Impact.com into the Gen3 Studio to discuss the intersection of influencer marketing and affiliate marketing. Todd Crawford shares his extensive experience in the industry, having been part of the team that founded Commission Junction (now CJ Affiliate) in 1998. The conversation touches on the shift from branding to performance-based partnerships, the concept of "Always On" influencer campaigns, t...

In this episode of Gen3's Actionable Insight podcast series, Kerry Curran hosts Maura Smith, the CMO of Partnerize, to explore strategies for enhancing affiliate marketing beyond short-term KPIs Maura brings her extensive 20-year experience in the affiliate marketing space to shed light on the challenges and innovations within the industry. Maura also shares real-world examples of brands that have leveraged affiliate data to drive strategic growth and discusses the diverse roles affiliate m...