We talk with the often-quoted authority on KOL marketing in China, Elijah Whaley, CMO at Parklu about how brands work with KOLs in China.

Product and Process Design in China with Momo Estrella

The word “Ganbei” (干杯) can best be understood to mean “Cheers” and in a Chinese business context is a gesture often done to celebrate a new deal or partnership. Our program brings together guests with practical China and global experience to help our audience get a step closer to that next “Ganbei” moment.

Each quarter we focus our discussion on a different business domain, such as e-commerce, digital marketing, talent recruiting and retention, supply chain management or advanced manufacturing. Our regular blogs and roundtables will cover the most pressing questions for China-related businesses today.