We talk with Paul Lin, long-time China resident and chair of the Marketing Committee at the American Chamber of Commerce.  On e-commerce trends and how brands reach consumers before and after COVID-19.

KOL Marketing in China, with Elijah Whaley

The word “Ganbei” (干杯) can best be understood to mean “Cheers” and in a Chinese business context is a gesture often done to celebrate a new deal or partnership. Our program brings together guests with practical China and global experience to help our audience get a step closer to that next “Ganbei” moment.

Each quarter we focus our discussion on a different business domain, such as e-commerce, digital marketing, talent recruiting and retention, supply chain management or advanced manufacturing. Our regular blogs and roundtables will cover the most pressing questions for China-related businesses today.