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Money20/20EU Special - Clare-Louise Cotter, Head of Commercial @ Connect Earth
21 minutes Posted Jun 25, 2024 at 9:30 am.
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“The days of doing a quick sell are long gone - it’s about long term, truly 2-way partnerships”

On our 2nd exclusive live podcast from Money 2020, Jen and Greg caught up with Clare-Louise Cotter the Head of Commercial at sustainability fintech, Connect Earth, who kindly shared her practical advice and tips when it comes to creating partnerships and scaling businesses - here’s a taste of what she had to share…
🧑🏻‍🤝‍🧑🏽They’re partners - never, ever clients or customers
✏️Align objectives from the beginning and track as you go
🌷It’s all about the long term relationship - nurture it and watch it grow