Game Changers, powered by data.ai

Eric Seufert (Mobile Dev Memo, Investor, Strategist) and Chris Uglietta (data.ai) discuss growth and opportunities in the Web3 space.Please visit the Game Changers page or our YouTube Channel to watch and subscribe to video content:https://www.data.ai/resources/gamechangershttps://www.youtube.com/channel/GameChangersSeries

Learn how to efficiently optimize mobile user acquisition creative in light of Apple’s IDFA tracking deprecation. Including:Facebook: Android Testing, iOS TestingGoogle: A/B TestingTikTok: A/B TestingMedia Buying ModelPost IDFA Campaign StructurePlease visit the Game Changers page or our YouTube Channel to watch and subscribe to video content:https://www.data.ai/resources/gamechangershttps://www.youtube.com/channel/GameChangersSeries

In our second episode, we review how to efficiently develop mobile user acquisition creative in light of Apple’s IDFA tracking deprecation. Including:Manage the Creative JourneyAnalyse Competitive VideosDevelop Persona-Led CreativeMaster the Ad Concept ModelPlease visit the Game Changers page or our YouTube Channel to watch and subscribe to video content:https://www.data.ai/resources/gamechangershttps://www.youtube.com/channel/GameChangersSeries

Brian Bowman (co-founder & CEO of Consumer Acquisition) shares his view on how the deprecation of Apple’s IDFA has impacted:Traffic QualityLookalike Audience ImpactOnboarding Flow ImpactPlease visit the Game Changers page or our YouTube Channel to watch and subscribe to video content:https://www.data.ai/resources/gamechangershttps://www.youtube.com/channel/GameChangersSeries

Hi - I’m Chris Uglietta and welcome to Game Changers - a mobile gaming video and podcast series powered by App Annie. App Annie is the leader in mobile market intelligence and we are excited to bring you a new outlet to go deep with mobile gaming’s top influencers and leaders to learn about the latest industry trends and opportunities. With a variety of influential guests and hosts, Game Changers is your spot for actionable intelligence for executives, product managers, and marketers.Each episode will typically be 10-20 minutes and go deep on a specific, current issue or question in the market. We will also have special episodes on-location at the mobile gaming industry’s top events and conferences. Don’t miss out - please subscribe now!https://www.appannie.com/en/solutions/gaming/