Futures Forum
Futures Forum
Storycraft Lab
Futures Forum - an Interview and Panel Discussion series on Engagement Strategy. Sharing Ideas, Innovations and Best Practices for the Experiential Industry.
CREATE YOUR ADVENTURE - Storytelling for Hybrid Experiences (Part 2)
In this hands-on episode we we shift from ideation to application mode. This Experience Mapping workshop asked participants to map a journey for their attendee profile.  Visit https://www.thefuturesforum.com/listen-learn to view the pre-read materials that were sent to attendees. Your mission (should you choose to accept it): Read the pages below and select a profile journey you identify with. Have a think about what YOU would LOVE to experience at a Hybrid event. Share ideas and get hands on in the MURAL, where we’ll be building our journey maps: https://app.mural.co/t/storycraftlab1758/m/storycraftlab1758/1595616317654/fe2008913a5ca51ad568024f56a103b398f0359cLots of brilliant ideas here from Allie Magyar, Josh Vanderkrol and Marty Choate of Hubb, Dan Noake of Modev, Mark Dominguez of Intel, Mahoganey Jones of Event Specialists, Rachel Matthews of George P. Johnson and Megan Henshall of Google. This episode was facilitated by Storycraft Lab - and those of you exploring the MURAL will also find ideas contributed from members of CEMA, and  students from NYU Stern as well as the GWU Event Management program. 
Oct 30, 2020
39 min
CREATE YOUR ADVENTURE - Storytelling for Hybrid Experiences (Part 1)
In this hands-on episode we we shift from ideation to application mode. This Experience Mapping workshop asked participants to map a journey for their attendee profile.  Visit https://www.thefuturesforum.com/listen-learn to view the pre-read materials that were sent to attendees. Your mission (should you choose to accept it): Read the pages below and select a profile journey you identify with. Have a think about what YOU would LOVE to experience at a Hybrid event. Share ideas and get hands on in the MURAL, where we’ll be building our journey maps: https://app.mural.co/t/storycraftlab1758/m/storycraftlab1758/1595616317654/fe2008913a5ca51ad568024f56a103b398f0359cLots of brilliant ideas here from Allie Magyar, Josh Vanderkrol and Marty Choate of Hubb, Dan Noake of Modev, Mark Dominguez of Intel, Mahoganey Jones of Event Specialists, Rachel Matthews of George P. Johnson and Megan Henshall of Google. This episode was facilitated by Storycraft Lab - and those of you exploring the MURAL will also find ideas contributed from members of CEMA, and  students from NYU Stern as well as the GWU Event Management program. 
Oct 30, 2020
18 min
Connecting Hybrid Communities - Season Two Episode 7 PART 2
In this fun episode we let the ideas roll, as we shift from learning to ideation mode. We found ourselves focusing on acts of co-creation and content engagement. This Idea Jam was run as a Yes And session - each of the participants  began with a thought or 'What if we' / 'How might we' question and the group plussed on top in response until the concept got so epic we had to stop! Lots of brilliant ideas here from Allie Magyar of Hubb, Justin Boone of Opus Agency, Dan Noake of Modev, Christina Schuler of Intel. This episode was facilitated by Storycraft Lab. We'd love to hear any ideas or thoughts sparked by this session from our audience!
Oct 20, 2020
31 min
Connecting Hybrid Communities - Season Two Episode 7 PART 1
In this fun episode we let the ideas roll, as we shift from learning to ideation mode. We found ourselves focusing on acts of co-creation and content engagement. This Idea Jam was run as a Yes And session - each of the participants  began with a thought or 'What if we' / 'How might we' question and the group plussed on top in response until the concept got so epic we had to stop! Lots of brilliant ideas here from Allie Magyar of Hubb, Justin Boone of Opus Agency, Dan Noake of Modev, Christina Schuler of Intel. This episode was facilitated by Storycraft Lab. We'd love to hear any ideas or thoughts sparked by this session from our audience!
Sep 17, 2020
22 min
What's New? Season Two, Episode Five (Part Two)
In the face of adversity, humans get creative. We invent. We innovate. We evolve. And as Planners, Strategists and Creators we respond to the evolving needs of our audiences. So today in our Spark session we ask: What's New? What's getting you excited? What cool tech or interesting innovations are you seeing? How are our audience needs changing and what ideas are sparked for future events? In Part two, discussions turn to the importance and possibilities of how we can enable discovery, energize shared connections and reimagine 'networking' in light of evolving audience needs. We hear from Dan Noake of Modev, Justin Boone of Opus, Mahoganey Jones of Event Specialists, Neal Thompson of Amazon Web Services, Howard Stern of Kaon Interactive, Lauren Telchin Katz of NASA, Allie Magyar of Hubb, Megan Henshall of Google. 
Sep 1, 2020
31 min
What's New? Season Two, Episode Five (Part One)
In the face of adversity, humans get creative. We invent. We innovate. We evolve. And as Planners, Strategists and Creators we respond to the evolving needs of our audiences. So today in our Spark session we ask: What's New? What's getting you excited? What cool tech or interesting innovations are you seeing? How are our audience needs changing and what ideas are sparked for future events? We hear from Dan Noake of Modev, Justin Boone of Opus, Mahoganey Jones of Event Specialists, Neal Thompson of Amazon Web Services, Howard Stern of Kaon Interactive, Lauren Telchin Katz of NASA, Allie Magyar of Hubb, Megan Henshall of Google. In Part one, discussions turn to the importance and possibilities of Audio to a connected experience, and how experience scales - from micro to macro moments - create meaningful connections with other humans. 
Aug 21, 2020
27 min
Shared Strategies - Part Two - Shared Communications
In Shared Strategies we hear two fireside chats. In the first discussion around Shared Journeys: How might data enable us to connect, personalize and measure hybrid experiences? We heard from Allie Magyar of Hubb, Megan Henshall of Google, Neal Thomas of AWS and Justin Boone of Opus Agency. In this episode we begin with Julie Lynch of Lynchpin Consulting responding to the Fireside Chat from Part One, then we hear the second Fireside Chat on Shared Communications: How do we engage attendees and build awareness BEFORE the event? with Rachel Stefan of Snoball, Kim Gishler of CEMA, Mary Healy of Opus Agency and Sara Smith of Microsoft. Sarah Bondar of The Charles Group leads the response to the discussion.Thanks to all of our participants, which included also Megan Schofield of Google and Lauren Telchin Katz of NASA. 
Aug 17, 2020
34 min
Shared Strategies - Part One - Shared Journeys
In Shared Strategies - we hear two fireside chats. The first discussion is around Shared Journeys: How might data enable us to connect, personalize and measure hybrid experiences? We'll hear from Allie Magyar of Hubb, Megan Henshall of Google, Neal Thomas of AWS and Justin Boone of Opus Agency. In this first episode we also hear group introductions from the full Futures Forum. These are often omitted from the podcast, but for our regular listeners we thought it might help to put voices to names. If you wish to skip ahead to the chat itself, you'll find that at the 10 minute mark. The next episode will be posted on Monday and will include the group response to this initial fireside chat as well as the second Fireside Chat on Shared Communications: How do we engage attendees and build awareness BEFORE the event? with Rachel Stefan of Snoball, Kim Gishler of CEMA, Mary Healy of Opus Agency and Sara Smith of Microsoft.Thanks to all of our participants, which included also Megan Schofield of Google, Lauren Telchin Katz of NASA, Julie Lynch of Lynchpin Consulting and Sarah Bondar of The Charles Group. 
Aug 13, 2020
24 min
Architecting Inclusivity - Part Two
In this episode, the brilliant minds -  Jeremy Baxter-Jenkins at SilverFox Communications, Justin Boone of Opus Agency, Kena Jones of Salesforce, Susie Kandzor of Microsoft, Allie Magyar of Hubb, Sarah Bondar of the Charles Group, Megan Henshall of Google and Monte Rehling of Intel - return for a continued thoughtful discussion about how to foster meaningful inclusion in virtual and hybrid events. In the second half of this discussion the group talks about how virtual enables and extends audience inclusion, and how we might consider equity of experience across a variety of hybrid journeys. 
Aug 10, 2020
34 min
Architecting Inclusivity - Part One
In this episode, we hear some really brilliant minds in a thoughtful discussion about Inclusivity, including Jeremy Baxter-Jenkins at SilverFox Communications, Justin Boone of Opus Agency, Kena Jones of Salesforce, Susie Kandzor of Microsoft, Allie Magyar of Hubb, Sarah Bondar of the Charles Group, Megan Henshall of Google and Monte Rehling of Intel. This was a lovely conversation, with a lot of consideration around how we meaningfully create experiences that are inclusive. The first part of this discussion asks what Inclusivity means to each of the participants, from their unique perspective on the events and experiences industry. And, we hear from Kena Jones on how the terms 'Inclusion' and 'Accessibility' can be considered in relation to one another. 
Aug 6, 2020
24 min
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