In this episode, Andy Crestodina shares insights on leveraging AI for SEO, content optimization, and analytics while maintaining a human touch. He discusses the challenges and opportunities of AI in marketing and offers tips for validating and enhancing AI-generated content.

Explore the impact of AI on brand marketing with guest Karrie Sanderson, discussing how AI is reshaping marketing, leveraging AI for customer research, and maintaining authenticity in the age of AI. From AI’s role in PR and crisis management to its potential in enhancing media outreach and differentiating brands, this episode gives practical advice on how to balance AI with human creativity, and we talk about the growing concern of deep fakes and their potential to disrupt trust and authenticity.

In this episode, Ken and Erin talk to Tahnee Perry, an expert in AI-powered marketing, shares valuable insights on leveraging AI tools to transform marketing strategies. Tahnee debunks myths surrounding AI accessibility, highlighting how tools like ChatGPT and Google’s Gemini offer affordable and user-friendly options. Join us as Tahnee Perry guides marketers on maximizing productivity, personalizing content, and maintaining the human touch in AI-powered marketing endeavors.

Want to see how AI is supercharging marketing operations? Ken Roden & Erin Mills chat with Grant Grigorian about generative AI’s impact on MOPs, data democratization & the future of marketing intelligence. Tune in & unlock the power of AI.

In this episode, Liza Adams shares her three-step AI adoption accelerator approach to help marketers elevate their strategic value and drive business growth with AI. Learn how to overcome adoption challenges, bridge the skills gap, and ensure DE&I is a priority.

In the debut episode of the FutureCraft Marketing Podcast, hosts Ken Roden and Erin Mills kick things off with an insightful conversation with AI and marketing pioneer Nicole Leffer. The episode delves into how AI is transforming the marketing landscape, sharing practical AI applications, personal AI experiences from the hosts, and pioneering tips from Nicole Leffer on harnessing AI’s power in marketing strategies. It also features a segment on Perplexity AI, discussing its advantages as a research tool and its applications in marketing. The episode aims to equip marketers with strategies, tools, and knowledge to navigate and lead in the AI-driven marketing future.

Join us every Thursday for FutureCraft Marketing, the podcast that explores the cutting-edge intersection of AI and marketing. Hosted by industry veterans Ken Roden and Erin Mills, each episode dives deep into how artificial intelligence (AI) is revolutionizing every aspect of marketing, from branding to demand generation. Whether you’re a CMO looking to stay ahead of the curve, a marketing professional eager to incorporate AI into your toolkit, or simply an enthusiast fascinated by the future of technology, FutureCraft Marketing has something for you. Ken and Erin go beyond hypotheticals to unpack real-world use cases, best practices, and actionable insights you can apply today. Join them as they interview pioneering leaders, test drive the latest AI-powered marketing tools, and guide you through thought-provoking discussions - all with a dash of humor and inspiration. From evolving your overarching strategy to navigating the nitty-gritty of implementation, FutureCraft Marketing is your go-to resource for making sense of AI’s transformative potential. No matter where you are in your marketing career, this podcast will expand your horizons and prepare you to thrive in the AI era. Subscribe now on your favorite platform so you don’t miss a single conversation. The future of marketing is here - let’s craft it together on FutureCraft Marketing. Disclaimer: This podcast is for informational and entertainment purposes only and should not be considered advice. The views and opinions expressed in this podcast are our own and do not represent those of any company or business we currently work for or have worked for in the past. Music: Far Away - MK2