Future Tribe - Business Podcast
Future Tribe - Business Podcast
Germaine Muller
Interviewing entrepreneurs, discussing their achievements, lessons learned and advice for aspiring doers and go-getters.
Is this the NEW TikTok? (Future Tribe Show) E82
It's episode 82 of the Future Tribe podcast AND the final show for the year! We're taking an early Christmas break and will be back better than ever next year. On this episode we discuss: We're hiring! Head to futuretheory.co/careers to see the jobs More on YouTube's dislike button  Instagram introduces 'badges' to support creatorshttps://www.theverge.com/2021/11/16/22776064/instagram-live-badges-creator-support-launch-us-comments-questions-livestreams  GoDaddy acquires Pagely https://wptavern.com/godaddy-acquires-pagely-to-deploy-new-woocommerce-saas-product  Top 100 products this holiday season according to Googlehttps://drive.google.com/file/d/1-67nUuAq85Y0VE0ai6lrKmwwN_9TABoi/view  Racket, the 99 second audio feed similar to TikTokhttps://drive.google.com/file/d/1-67nUuAq85Y0VE0ai6lrKmwwN_9TABoi/view  Google is rolling out a core updatehttps://searchengineland.com/google-november-2021-core-update-rolling-out-today-376124  Google is showing translated search resultshttps://www.searchenginejournal.com/google-translated-serps/427428/  Sydney Film Festival's 2021 Identityhttps://www.underconsideration.com/brandnew/archives/new_identity_for_2021_sydney_film_festival_by_for_the_people.php    _______________ Find us on socials: https://www.instagram.com/futuretri.be/ Join the group: https://www.facebook.com/groups/joinfuturetribe _______________ Discover more about Futuretheory: futuretheory.co Check out FT Studio: canberrastudio.com.au
Nov 18, 2021
58 min
YouTube Removes Dislikes (Future Tribe Show) E81
It's episode 81 of the Future Tribe podcast and Germaine and Kelsey are discussing the introduction of games to Netflix, Instagram rolling out even MORE features, and YouTube hiding the dislike count on all videos. This episode we discuss: Brand trust for Meta fell after their name changehttps://www.fastcompany.com/90694560/facebook-trustworthy-meta-brand?partner=rss&utm_source=rss&utm_medium=feed&utm_campaign=rss+fastcompany&utm_content=rss  Games have been launched on Netflixhttps://www.fastcompany.com/90694560/facebook-trustworthy-meta-brand?partner=rss&utm_source=rss&utm_medium=feed&utm_campaign=rss+fastcompany&utm_content=rss  TikTok is also experimenting with gameshttps://techcrunch.com/2021/11/09/tiktok-ventures-into-mobile-gaming-initially-in-partnership-with-zynga/  Instagram is rolling out a 'take a break' feature in Decemberhttps://www.theverge.com/2021/11/10/22774827/instagram-take-a-break-feature-test-meta-facebook  Instagram is also rolling out a text to speech feature for Reelshttps://techcrunch.com/2021/11/11/instagram-adds-tiktok-like-text-to-speech-and-voice-effects-tools-to-reels/  YouTube is removing the dislike count on all videoshttps://techcrunch.com/2021/11/10/youtube-is-removing-the-dislike-count-on-all-videos-across-its-platform/  Facebook no longer allows advertisers to target political beliefs, religion, sexual orientationhttps://techcrunch.com/2021/11/09/facebook-will-no-longer-allow-advertisers-to-target-political-beliefs-religion-sexual-orientation/  What we can learn with Coca Cola's changed marketing strategy https://www.marketingweek.com/coca-cola-executes-agency/ Australia is the most active online retail market https://www.marketingmag.com.au/news-c/australia-named-the-most-active-online-retail-market-in-the-world/ Kelsey is finishing up and we're hiring! _______________ Find us on socials: https://www.instagram.com/futuretri.be/ Join the group: https://www.facebook.com/groups/joinfuturetribe _______________ Discover more about Futuretheory: futuretheory.co Check out FT Studio: canberrastudio.com.au
Nov 12, 2021
49 min
Disappointing New FIFA Logo (Future Tribe Show) E80
It's episode 80 of the Future Tribe podcast (and Germaine's Birthday!) and Germaine and Kelsey are discussing the FIFA Women's World Cup logo for AU/NZ in 2023, Instagram introducing an "add yours" sticker, and a heap of Google news. This episode we discuss: Qatar had a rebrandhttps://www.underconsideration.com/brandnew/archives/new_logo_for_qatar_national_tourism_council_by_tarek_atrissi_design.php FIFA Women's World Cup is disappointinghttps://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_fifa_womens_world_cup_by_works_collective_and_public_address.php Instagram introduces an 'add yours' stickerhttps://techcrunch.com/2021/11/01/instagram-rolls-out-an-add-yours-sticker-in-stories-to-create-threads-users-can-respond-to/ More on Facebook's Meta rebrand Facebook removes facial recognition featureshttps://www.abc.net.au/news/2021-11-03/facebook-to-shut-down-facial-recognition-system/100589540 Microsoft is now the world's most valuable companyhttps://www.inc.com/jason-aten/microsoft-just-dethroned-apple-as-worlds-most-valuable-company-with-a-brilliant-strategy-be-boring.html Microsoft acquires Clipchamphttps://www.microsoft.com/en-us/microsoft-365/blog/2021/09/07/microsoft-acquires-clipchamp-to-empower-creators/ Google is using page experience to rank desktop sitehttps://9to5google.com/2021/11/04/google-page-experience-desktop/ Google MyBusiness is changing to Google Business Profilehttps://searchengineland.com/google-my-business-now-known-as-google-business-profile-as-google-migrates-features-to-maps-and-search-375767?utm_source=feedburner&utm_medium=feed&utm_campaign=feed-main Google ads are leading people to get scammedhttps://searchengineland.com/phishing-scams-in-google-ads-led-searchers-to-fake-crypto-wallets-375789?utm_source=feedburner&utm_medium=feed&utm_campaign=feed-main Google launched a new version of PageSpeed Insights Google recommends placing videos on their own pagehttps://searchengineland.com/google-recommends-placing-videos-on-dedicated-pages-for-maximum-exposure-375746 Yahoo has left Chinahttps://searchengineland.com/google-recommends-placing-videos-on-dedicated-pages-for-maximum-exposure-375746 _______________ Find us on socials: https://www.instagram.com/futuretri.be/ Join the group: https://www.facebook.com/groups/joinfuturetribe _______________ Discover more about Futuretheory: futuretheory.co Check out FT Studio: canberrastudio.com.au
Nov 5, 2021
1 hr 4 min
Goodbye Facebook, Hello META (Future Tribe Show) E79
It's episode 79 of the Future Tribe podcast and Germaine and Kelsey are discussing the introduction of Meta (formerly Facebook), Dollarmites from Commonwealth Bank is finished and how Australian authorities are cracking down on Google's default search monopoly. This episode we discuss: Vistaprint rebrands to Vista and buys Crello (a Canva competitor) and DepositPhotoshttps://techcrunch.com/2021/10/27/vistaprint-acquires-crello-and-depositphotos-rebrands-as-vista-to-better-take-on-canva-and-others-in-online-creative-design-for-businesses/  Facebook changes their name to Metahttps://techcrunch.com/2021/10/28/facebook-changes-its-corporate-branding-to-meta/ Watch the 11 minute video mentioned:https://www.youtube.com/watch?v=gElfIo6uw4g  Instagram is letting anyone share story links nowhttps://techcrunch.com/2021/10/27/instagram-rolls-out-the-ability-for-all-users-to-share-links-in-stories-via-link-stickers/  Dollarmites, the popular CommBank program, is finishinghttps://www.businessinsider.com.au/dollarmites-school-program-ends-commonwealth-bank  LinkedIn launches their freelance platform to compete with Fiverr and Upworkhttps://www.businessinsider.com.au/dollarmites-school-program-ends-commonwealth-bank  Google might not be the default Android search for much longerhttps://techcrunch.com/2021/10/28/android-search-choice-screen-is-needed-to-tackle-googles-market-power-says-australias-accc/  AMP was brining less revenue to publishershttps://wptavern.com/unredacted-antitrust-complaint-unsealed-google-internal-documents-show-amp-pages-brought-40-less-revenue-to-publishers  TikTok is testing a tipping function (try saying that 5 times fast!)https://www.theverge.com/2021/10/28/22751715/tiktok-new-tips-feature-creators  Apple forgot they added a notchhttps://www.theverge.com/2021/10/27/22748371/apple-macbook-pro-notch-issues-inconsistencies-appshttps://thenextweb.com/news/macbook-pro-notch-design-fail  Direct integration of Mailchimp and Shopifyhttps://www.techradar.com/news/mailchimp-and-shopify-team-up-in-ecommerce-boost  _______________ Find us on socials:https://www.instagram.com/futuretri.be/https://www.facebook.com/groups/joinfuturetribe _______________ Discover who Futuretheory is: https://www.futuretheory.co/ Check out FT Studio: https://ftstudio.com.au/
Oct 29, 2021
50 min
Apple Caused a Stir With a Notch (Future Tribe Show) E78
Welcome back to another episode of the Future Tribe Show. This episode Germaine and Kelsey discuss a few updates in the tech world, new logos and a brand refresh, and why you shouldn't update to Windows 11 (yet).   This episode we discuss: Facebook inflating their ad numbers https://gizmodo.com/facebook-announces-its-fake-ad-numbers-are-going-to-get-1847886359 Brands are 'stealing' users images https://fstoppers.com/news/delta-airlines-now-using-hashtag-order-grab-rights-use-customers-images-582808 Don't update to Windows 11 (yet) Apple releases a new Macbook with a notch Intrepid Travel have a brand update https://mumbrella.com.au/intrepid-travel-rebrands-including-new-logo-via-southsouthwest-708498 Google released the Pixel and Pixel Pro Google calendar updates https://www.theverge.com/2021/10/20/22736837/google-calendar-focus-blocks-entries-auto-decline-meetings Nielsen have a new (fun) logo https://www.theverge.com/2021/10/20/22736837/google-calendar-focus-blocks-entries-auto-decline-meetings Instagram introduces partnered posts https://www.theverge.com/2021/10/19/22734118/instagram-collabs-desktop-posts-superbeat-dynamic-3d-lyrics-product-week Netflix updates how they rank popular shows https://www.theverge.com/2021/10/19/22735379/netflix-changing-ranking-metric-popular-titles-hours-viewed BBC has introduced new brand assets https://www.bbc.com/news/entertainment-arts-58970323 Facebook are changing their name https://www.theverge.com/2021/10/19/22735612/facebook-change-company-name-metaverse _______________ Find us on socials:https://www.instagram.com/futuretri.be/https://www.facebook.com/groups/joinfuturetribe _______________ Discover who Futuretheory is: https://www.futuretheory.co/
Oct 21, 2021
54 min
Guerrilla Marketing With Squid Game (Future Tribe Show) E77
It's episode 77 of the Future Tribe Podcast! This season, your hosts are Germaine and Kelsey, who discuss all things business, tech, marketing, branding and more! This episode we discuss: The Way Forward Machine(https://wayforward.archive.org/)  Brands jumping on the vegan bandwagon(https://www.creativebloq.com/news/can-this-cute-but-scary-dino-turn-you-vegan) Netflix introduces 'Fast Laughs' It happened with Harabara, it's happening with Space Grotesk Hotjar has a new logo(https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_hotjar_by_howhow.php) Canva launches video editing(https://www.marketingmag.com.au/news-c/canva-launches-video-editing-suite/) Australian advertisers wasted $54m last quarter!(https://www.cmo.com.au/article/691727/report-aussie-advertisers-wasted-54m-digital-media-campaigns-last-quarter/) Sensis have rebranded to Thryv(https://www.cmo.com.au/article/691018/sensis-rebrands-thryv-brings-business-software-australian-market/) Google rolls out infinity scroll(https://www.theverge.com/2021/10/14/22726625/google-search-results-continuous-scrolling-mobile-doomscroll) Dark patterns and ethical website design(https://theconversation.com/many-of-new-zealands-most-popular-websites-use-dark-patterns-to-manipulate-users-is-it-time-to-regulate-169538) The guerrilla marketing campaign using Squid Game(https://www.myclallamcounty.com/2021/10/14/credit-app-using-squid-game-cards-to-warn-customers-about-debt/) _______________ Find us on socials:https://www.instagram.com/futuretri.be/https://www.facebook.com/groups/joinfuturetribe _______________ Discover who Futuretheory is: https://www.futuretheory.co/
Oct 15, 2021
1 hr
Are We All Addicted To Facebook? (Future Tribe Show) E76
It's episode 76 of the Future Tribe podcast and Germaine and Kelsey delve into some ethical conversations as well as branding news and updates with Google. This season we're going video first - bringing you the latest news in design, tech, branding, business and everything in between. Watch on YouTube here: https://www.youtube.com/watch?v=8XCqfK12vvw Your hosts this season are Germaine Muller, Founder and Managing Director of Futuretheory, and Kelsey Allen, Marketing Coordinator at Futuretheory and the Manager of the Future Tribe Facebook group (https://www.facebook.com/groups/joinfuturetribe). _____________________   In this episode we discuss: - Coca Cola's new "hug" logo - Firefox is showing ads in their search/URL bar - Facebook (and it's associated platforms) went down! - Is it innovation or just marketing? - Windows 11 is here - Boston Celtics and Vista Print - The Twenty Twenty Two WordPress default theme - Canva has lost their circle - Moving to a 4 day work week - Unity has a logo refresh - Cadillac goes monochrome - Google and YouTube stop supporting content that denies climate change _______________ Find us on socials: https://www.instagram.com/futuretri.be/ https://www.facebook.com/groups/joinfuturetribe _______________ Discover who Futuretheory is: https://www.futuretheory.co/
Oct 8, 2021
1 hr 5 min
NAB and TAB Support the Jab (Future Tribe Show) E75
It's episode 75 of the Future Tribe podcast and Germaine and Kelsey discuss brand refreshes, changes with Google and domain updates. This season we're going video first - bringing you the latest news in design, tech, branding, business and everything in between. Watch the video on the Future Tribe YouTube channel: https://www.youtube.com/channel/UC7d4S3w5eRTkEB0SDgk6WDg  Your hosts this season are Germaine Muller, Founder and Managing Director of Futuretheory, and Kelsey Allen, Marketing Coordinator at Futuretheory and the Manager of the Future Tribe Facebook group (https://www.facebook.com/groups/joinfuturetribe). _____________________ In this episode we discuss: .au domain name update Volvo logo refresh:https://www.underconsideration.com/brandnew/archives/new_iron_mark_for_volvo_done_in_house.php WooCommerce celebrates 10 years:https://wptavern.com/woocommerce-marks-10-year-anniversary-of-forking-jigoshop ABC America logo refresh: https://www.underconsideration.com/brandnew/archives/new_logo_and_on_air_look_for_abc_by_trollbackcompany.php CNN leaves Facebook in Australia: https://www.engadget.com/cnn-restricts-access-facebook-pages-australia-083645494.html Absolut Vodka refresh: https://www.underconsideration.com/brandnew/archives/new_packaging_for_absolut_by_brand_union_stockholm.php Google updates: https://techcrunch.com/2021/09/29/google-is-redesigning-search-using-a-i-technologies-and-new-features/ https://techcrunch.com/2021/09/29/google-search-update-will-provide-more-context-about-websites-including-descriptions-and-what-others-say/ NAB and TAB's 'JAB' campaign: https://news.nab.com.au/nab-backs-the-jab-with-new-campaign/ https://www.adnews.com.au/campaigns/tab-launches-jab-for-your-local-via-mandc-saatchi-sydney LogoDesignTheory YouTube Channel: https://www.youtube.com/channel/UC3HgrVllQHkZZ5W0J1pRLXw/videos
Oct 1, 2021
55 min
Pepsi FAIL Again?! (Future Tribe Show) E74
On this episode of the Future Tribe show, Germaine and Kelsey talk about rebrands, refreshes, and acquisitions:  Pepsi has a new campaign that didn't hit the mark with it's audience MTV is keeping relevant with a refreshed logo Avast introduces a refreshed brand - and we love it! Mailchimp is acquired for $12 billion! Futuretheory.com.au is now futuretheory.co The maker of Monsterinsights acquires the maker of Easy Digital Downloads LearnDash was acquired by Liquid Web INPUT is the new podcast from the team behind Gravity Forms Join the Future Tribe Facebook Group: https://facebook.com/groups/joinfuturetribe   Find us on socials: https://www.instagram.com/futuretri.be/ https://www.facebook.com/groups/joinfuturetribe    Discover who Futuretheory is: https://futuretheory.co
Sep 24, 2021
37 min
Snapchat‘s New AR Camera (Future Tribe Show) E73
In episode 73 of the Future Tribe podcast, we're talking all things brand design and social media innovation. We discuss: Trolli revealing their new logo Zip decided they needed a refresh Is GrubHub the same as Menulog?  Facebook shares their Widely Viewed Content report TikTok and Shopify join forces Snapchat releases an AR camera LinkedIn publishes a guide on organic and paid content strategy Pinterest launches search functionality for hair pattern searches And a fun one - a designer reimagines US states as companies Your hosts for this season are Germaine Muller, Founder and Managing Director of Futuretheory, and Kelsey Allen, Marketing Coordinator at Futuretheory and Manager of the Future Tribe Facebook group (https://www.facebook.com/groups/joinfuturetribe). _______________ Here are all the relevant links discussed in the show: Future Tribe Facebook Group: https://facebook.com/groups/joinfuturetribe Trolli revealing their new logohttps://www.underconsideration.com/brandnew/archives/new_logo_and_packaging_for_trolli.php Zip decided they needed a refreshhttps://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_zip_by_koto.php Is GrubHub the same as Menulog? https://www.underconsideration.com/brandnew/archives/new_logos_for_grubhub_and_seamless.php Facebook shares their Widely Viewed Content reporthttps://about.fb.com/news/2021/08/widely-viewed-content-report/ TikTok and Shopify join forceshttps://www.techradar.com/news/tiktok-teams-up-with-shopify-to-offer-in-app-purchases Snapchat releases an AR camerahttps://www.theverge.com/2021/8/26/22642017/snapchat-scan-feature-ar-camera-visual-search LinkedIn publishes a guide on organic and paid content strategyhttps://business.linkedin.com/marketing-solutions/blog/linkedin-b2b-marketing/2021/how-to-blend-organic-and-paid-media-strategies-to-drive-more-con Pinterest launches search functionality for hair pattern searcheshttps://www.socialmediatoday.com/news/pinterest-launches-hair-pattern-search-option-to-boost-inclusion-and-util/605227/ And a fun one - a designer reimagines US states as companieshttp://keithfleck.com/work/thecorporatestatesofamerica/ _______________ Find us on socials:https://www.instagram.com/futuretri.be/https://www.facebook.com/groups/joinfuturetribe _______________ Discover who Futuretheory is: https://www.futuretheory.com.au/ (and hopefully soon to be futuretheory.au!) Listen on Apple: https://podcasts.apple.com/us/podcast/future-tribe-business-podcast/id1475493358 Listen on Spotify: https://open.spotify.com/show/66iv9EWcsDa4fd3pal9JgD Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLnBvZGJlYW4uY29tL2Z1dHVyZXRyaWJlL2ZlZWQueG1s
Sep 1, 2021
53 min
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