Listen to our conversation with Lindsey Boyle, Strategist and Founder of Circular Citizen ([email protected]).

After a long career helping big companies innovate in often unsustainable ways, the clear and present danger of the climate emergency hit Lindsey head on in 2018.  After learning from Noah Murphy-Reinhertz, Nike Sustainable Design Lead, that people want their shoes to have a second life, Lindsey woke up to the power of the circular economy - one that designs out waste, keeps materials in use and regenerates nature.

She is now passionate about business that supports people’s well being and regenerates nature, especially food system innovation. Lindsey helps clients and partners feel confident in the demand for new, circular strategies and business models, using insight such as motivation based segmentations. Lindsey is creating a similar study for BC, Canada based on Sitra's Smart Consumption Profiles with Vancouver based One Earth, a think-and-do tank that innovates and amplifies solutions for sustainability.