Future Commerce
Future Commerce
Phillip Jackson, Brian Lange
Cartographies of Meaning
22 minutes Posted Sep 11, 2026 at 11:00 am.
0:00
22:25
Download MP3
Show notes
A replay from VISIONS Summit: NYC feat. Nikita Walia and Elliot Vredenburg of U.N.N.A.M.E.D. Studios.
Nikita Walia and Elliot Vredenburg of U.N.N.A.M.E.D. Studios took to the VISIONS stage at MoMA last year to enlighten a room of retail executives and brand marketers about the realities of worldbuilding. Their theory: a brand’s final form is decided by the public—and the strategist's job is to navigate that story, not control it. And they use Mercator, Buckminster Fuller, Guy Debord, free public Wi-Fi, and an acne sticker to back up their claims.