FUSE Media Podcast
FUSE Media Podcast
Publishing Executive
FUSE Media is a forum for publishing executives to discuss their business strategies and the technologies powering innovation in the media industry today. Each episode, media leaders share their insights, personal experiences, and practical advice with listeners.
How 3 Media Organizations Are Using Data to Drive Business
In this episode, we replay a panel discussion from the 2019 FUSE Media Summit. Executives from Brief Media, Industry Dive, and Active Interest Media discuss how data is managed within their organizations and factored into new product development, as well as how they prepared for privacy laws like GDPR and CCPA.
Jun 16, 2020
33 min
Tech Talks: How Lead-to-Cash Platforms Create Efficiencies & Unlock Revenue
Tom Cintorino of The Next Chapter Consulting guides a discussion with Farm Journal VP of Digital Operations Courtney Yuskis and Indigo Trigger CEO Chris Prinos about how lead-to-cash platforms can help media businesses streamline, save money, and drive revenue. They chat about best practices for implementation and explore whether a consolidated system can improve common pain points, including reporting and workflow between sales, operations, and finance.
Jun 4, 2020
44 min
Bloomberg Media’s Global Head of Ad Product and Innovation on Creating Turnkey Solutions for Advertisers
"When you look at what is going on in market, the reality is that we’re competing against the Facebooks and Googles of the world, and soon the Amazons of the world,” says Spencer Sloe, Global Head of Ad Product and Innovation at Bloomberg Media. “The easier we can make it for those advertisers and marketers, the better position we’ll be in to compete.”
Jun 1, 2020
18 min
Forbes CPO Nina Gould on Audience Engagement Products & ‘The Pursuit of First-Party Data’
Forbes Chief Product Officer Nina Gould discusses how technology powers audience discovery and engagement across platforms, as well as how the product team is approaching first-party data collection.
May 26, 2020
16 min
How 6AM City Is Rethinking Digital Media at a Local Level
From Greenville, S.C., to Lakeland, Fla., media company 6AM City is engaging audiences in communities across the southeastern U.S. with email newsletters in the spirit of The Skimm – but on a hyper-local level. In this episode, Co-Founder & COO Ryan Heafy discusses 6AM's business model, technology strategy, and plans for expansion.
May 18, 2020
21 min
Meredith Entertainment Group SVP Will Lee on PEOPLE & Entertainment Weekly Digital Strategy
This episode we talk to Will Lee, SVP/Head of Digital for the Meredith Entertainment Group, about how the PEOPLE and Entertainment Weekly teams are adapting digital content strategy and driving audience engagement during the pandemic. Plus, Lee addresses the industry-wide advertising struggle right now while looking ahead to new ways of scaling products, growing viewership, and attracting marketers.
May 4, 2020
22 min
HousingWire CEO Clayton Collins on Virtual Event Experiences, Membership Product Launch & More
In this episode, we discuss how B2B media company HousingWire is investing in quality journalism, shifting event strategy, and developing digital products that serve both readers and advertising clients in “the new normal.”
Apr 27, 2020
24 min
Condé Nast Entertainment President Oren Katzeff on Video Production During COVID-19 Pandemic
Condé Nast Entertainment (CNE) develops video and audio content for major media brands including Bon Appétit, GQ, Vanity Fair, and Vogue – now with the added challenge of remote production during the COVID-19 pandemic. In this episode, we talk to CNE President Oren Katzeff about how the global studio is operating during this trying time and experimenting with new formats from home.
Apr 13, 2020
25 min
Trusted Media Brands CEO Bonnie Kintzer on Launching into New Verticals & Diversifying Revenues
In this episode, Kintzer talks about Trusted Media Brands' content-first strategy, as well as key steps in the company's digital evolution. Plus, she describes motivations behind the launch of digital-only brand The Healthy, the benefits of going vertical, and how TMB sites are addressing the COVID-19 pandemic and related topics for readers.
Apr 6, 2020
17 min
Minute Media’s Rich Routman on Brand Acquisition & Homegrown Technology Strategy
In this episode, Minute Media's President and CRO discusses the company’s evolution into a global sports media business. We chat about Minute Media's strategic expansion into the US sports media market, how an investment in video is paying off, plus why Routman believes a homegrown tech stack enabled growth during a tumultuous decade in publishing.
Mar 23, 2020
18 min
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