#47 - Why Your (GOOD) Game Won't Sell – Part 2 from Fun Problems

Fun Problems

AJ Brandon and Peter C. Hayward

#47 - Why Your (GOOD) Game Won't Sell – Part 2

1 hour 56 minutes Posted Feb 28, 2025 at 4:07 am.

Fun Problems Introduction

Game Box Design Insights

Retailer Perspective on Game Displays

Innovative Packaging Concepts

Graphic Design Principles

The Importance of Clear Titles

Understanding Audience Targeting

Energy and Moment in Game Design

Layering Information Effectively

Unique Marketing Approaches

The Crossover Appeal in Game Design

The Impact of Online Thumbnails

Thumbnail Design Insights

Game Components and Playtime

The Importance of Perceived Value

Analyzing Game Artwork

The Role of Flexibility in Gameplay

Exploring Game Pricing Strategies

The Power of Game Demos

Crafting a Compelling Game Pitch

The Art of Game Design

Tips for Effective Game Demonstrations

Aligning Design with Publisher Expectations

The Path to Game Publication

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Show notes

This episode explores product cohesion, perceived value, and market alignment to ensure your game stands out on store shelves and online platforms.

Discover the importance of table presence, demo-friendly design, and crafting the perfect pitch that resonates with both publishers and players.

AJ's new design template: https://tinyurl.com/4266fvax

Discord: https://discord.gg/BjerXtQ3Me

Big thanks to Eduard Matei for our theme song!