Fun Problems
Fun Problems
AJ Brandon and Peter C. Hayward
#46 - Why Your (GOOD) Game Won't Sell – Part 1
1 hour 46 minutes Posted Feb 12, 2025 at 5:13 am.
Fun Problems Introduction
Why Your Good Game Won't Sell
Sponsored Episode Context
The Pitch: Selling Your Game
Types of Game Sellers
How Friends Pitch Games
Designing for the Elevator Pitch
The Last Stage Pitch
Identifying Your Game's Audience
The Role of Components
Understanding Player Engagement
Finding Your Game's Target Market
Psychographics in Game Design
Casual vs. Hardcore Gamers
The Importance of Recommendations
The Tabletop Effect
Player Count and Game Recommendations
Understanding Game Genres
Codenames Controversy
Social Deduction Games
Foundational Games Episode
Meme Moments
Gift-Giving Board Games
The Allure of Small Box Games
The Importance of Game Hooks
The Power of a Title
Evaluating Game Titles
Analyzing Popular Game Names
The Art of Shelf Presence
Impact of Game Awards
The Intersection of Writing and Game Design
Tips for Game Publishability
The Value of Game Contests
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Show notes
In this episode of Fun Problems, Peter C. Hayward and AJ Brandon revisit AJ's popular talk from his perspective as a retailer on factors (other than how 'fun' the game is) that can make or break a sale at retail stores. 
Peter and AJ also emphasize understanding the "last stage pitch"—how buyers get their friends to play—and offer insights into creating memorable experiences that facilitate game recommendations.
Discord: https://discord.gg/BjerXtQ3Me
Email: [email protected]
Big thanks to Eduard Matei for our theme song!