In today's episode, we will reveal the seven words to coach your salespeople to use that will make them more effective when selling. In sales and everyday living, the right words often lead to the right reaction. If you use the right words, your prospects will begin to see the benefits of working with you. On the other hand, using the wrong words will mean closing deals will become an issue.

What You'll Learn:

- How to optimize your sales vocabulary

- The best words to use during sales conversations

- Why you should base all your sales conversations around customers’ needs

- How to eliminate unnecessary friction from the sales process

- How to stay cool under pressure in sales

- How to use the right words to bring the future to the present

- Why you need to remove the word "budget" from your sales vocabulary

- How to make effective selling words work for you

Using the right words and speaking your prospects' preferred language builds rapport and makes you easier to trust. Remember that the selling process starts with a linguistic engagement and slowly transitions into a financial transaction. Using the right words speeds up the transition; the wrong words do the opposite and prevent the transition from ever happening.

Resources:

- Full Funnel Freedom https://fullfunnelfreedom.com 

- Connect with Hamish Knox on LinkedIn https://www.linkedin.com/in/hamishknox/  

- Connect with Hamish Knox on Twitter https://twitter.com/sandlerinyyc