Full Circle

Entrepreneur Andrea Morris shares her journey of founding wellness brand B Yoga, now called B, Halfmoon. After discovering yoga in Australia, she was inspired a few years later to create high-quality yoga mats that have become the standard in yoga communities worldwide. Andrea discusses setting clear company values and growing her brand over the past 10 years. She also shares her personal wellness routine and views on the future of the wellness industry.Get full access to Full Circle at www.rarecircles.com/full-circleShow notes:00:30 Andrea's Personal Journey and Discovery of Yoga03:45 Transition into Entrepreneurship and the Birth of B Yoga11:02 The Evolution of B Yoga and its Impact on the Yoga Community17:03 The Importance of Brand Values and Community in B Yoga's Success22:43 The Acquisition of Halfmoon28:34 The Evolution of Yoga and Wellness Industry35:19 Personal Wellness Routine and Goal Setting40:02 Looking Forward: The Next 10 YearsStay tuned for new episodes from upcoming guests including Frederick Campbell (Hooke) and Randy Hetrick (TRX, OutFit Training)Full Circle Conversations is a podcast hosted by Ethan Song. Hear about the founding story of today’s leading athletic brands and learn about the trends that are reshaping the business of sports.Full Circle is where sports, wellness and business converge.For more Full Circle content, visit https://www.rarecircles.com/full-circle This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit fullcirclepod.substack.com

In this exclusive interview, Nick and Tim West, the co-founders of Bandit discuss the company's journey, mission, and long-term vision. They share their own experience with running, how the brand started with socks, and has grown into a more comprehensive lineup of progressive running apparel. The co-founders also delve into their focus on building a community-centric brand, the development of a new training app, and the influence of the New York running scene on the brand's ethos and aesthetic.For more Full Circle content, visit https://www.rarecircles.com/full-circleShow Notes:00:32 Nick & Tim’s Personal Journey and Connection to Running04:34 The Birth of Bandit 10:09 The Role of New York in Shaping Bandit's Identity10:52 The Unique Marketing and Growth Strategy of Bandit26:28 The Importance of Community in the Brand32:28 The Role of Membership in Enhancing Customer Experience35:59 Introducing the Program: A New App for Runners40:00 Observations on the Current State of RunningStay tuned for new episodes from upcoming guests including Andrea Morris (B, Halfmoon) and Randy Hetrick (TRX, OutFit Training).Full Circle Conversations is a podcast hosted by Ethan Song. Hear about the founding story of today’s leading athletic brands and learn about the trends that are reshaping the business of sports.Full Circle is where sports, wellness and business converge.For more Full Circle content, visit https://www.rarecircles.com/full-circle This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit fullcirclepod.substack.com

Welcome to the very first episode of Full Circle.Every month, our host Ethan Song will interview world-class founders and executives in the world of sports, wellness and business to uncover concrete, actionable, and tactical insights to help you build, launch, and grow your brand.Get full access to Full Circle at www.rarecircles.com/full-circle This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit fullcirclepod.substack.com